Rise of the micro-influencer – Google’s biggest change to SEO

Published

4 months ago

January 8, 2024

As we enter the year 2024, the world of Search Engine Optimization (SEO) is gearing up for significant changes.

In a world where online visibility is crucial, staying ahead of the curve in the digital realm is more important than ever. Here’s a glimpse into what the future holds for SEO.

1. Voice Search Dominance: With the rise of virtual assistants, voice search is set to take the lead. Optimizing for natural language queries will be paramount.

2. Video SEO: Video content will continue to grow in popularity. SEO strategies must adapt to ensure videos rank well in search results.

3. AI-Driven SEO: Artificial intelligence will play a pivotal role in SEO. Algorithms will become smarter, offering personalised search results.

4. Mobile-First Indexing: Google’s mobile-first approach will demand mobile-friendly websites for better rankings.

5. E-A-T and YMYL: Expertise, Authoritativeness, and Trustworthiness (E-A-T) will remain vital, especially for Your Money or Your Life (YMYL) content.

6. User Experience Focus: Google’s Core Web Vitals will emphasise site speed and user experience, affecting rankings.

7. Local SEO: Local businesses will rely on hyper-local targeting as Google refines its local search algorithms.

8. Featured Snippets: Featured snippets will continue to evolve, impacting click-through rates.

9. Content Quality: Quality content remains king. In-depth, well-researched, and engaging content will stand out.

10. Blockchain SEO: The use of blockchain technology may lead to more transparent and secure SEO practices. #featured

Portal between countries shut down after international flashing

Published

10 hours ago

May 16, 2024

Nathan Langridge

An international video portal has been forced to shut down after an OnlyFans model reportedly flashed passersby from across the globe.

On this episode of Ahron and Mike Live – Which would you prefer; pay rise or work perks, an international portal closes, the military reveal a submarine stingray and are you on a top or bottom burger bun?

Ticker’s Ahron Young & Mike Loder discuss. #featured #trending

Leaders

Is cloud technology the solution for every organisation’s needs?

Published

11 hours ago

May 16, 2024

ticker NEWS

Amidst the dominance of cloud technologies in the tech landscape, questions are rising over applicability and its cost implications.

As businesses increasingly migrate to cloud technologies, skepticism is brewing over whether it’s the optimal solution for every organisational need.

Additionally, the notion of “free” cloud services is being challenged, highlighting the importance of understanding the true costs and benefits associated with cloud adoption.

Harsha Patil, Engineering manager, California USA shares his key insights on the cloud conundrum. #featured

News

Does American media have TikTok bias?

Published

17 hours ago

May 16, 2024

ticker NEWS

While the fate of TikTok remains uncertain in the U.S.—there is no shortage of possibilities.

Several investors are hoping to benefit from a new federal law that requires TikTok’s China-based parent company to sell the popular platform or face a ban.

This comes after ByteDance and TikTok filed a lawsuit against the U.S. government to block the law from going into effect.

Meanwhile, eight TikTok creators filed their own challenge, arguing the law violates their First Amendment rights to free speech.

But as the saga continues many media outlets are defending the platform.

David Zhang from China Insider joins Veronica Dudo to discuss. #IN AMERICA TODAY #trending #TikTok #TikTokban #socialmedia #China