In a groundbreaking move, Amazon is set to enter the automotive retail industry, planning to sell Hyundai vehicles online starting in 2024.

This partnership between the e-commerce giant and the South Korean automaker marks a significant shift in how consumers purchase vehicles.

The collaboration aims to offer customers a seamless and convenient online shopping experience for Hyundai cars.

Through Amazon’s platform, prospective buyers can browse various models, customize their options, and even schedule test drives. This initiative is part of Amazon’s ongoing effort to diversify its product offerings and expand its presence in the automotive market.

By entering the online vehicle sales arena, Amazon seeks to tap into the growing trend of digital car shopping, offering buyers a simplified process and transparent pricing.

This move also raises questions about the future of traditional dealerships and how this shift will impact the automotive industry as a whole.

Amazon tells Ticker is working with dealers to drive millions of customers to their front doors.

“This is part of our longstanding commitment to helping small businesses succeed, and we’re excited to see how this new shopping experience will help auto dealers and their local communities,” Amazon said in a statement to Ticker.

While Amazon’s entry into the automotive market presents exciting opportunities, it also raises concerns about competition and potential disruption to existing dealership networks.

Additionally, ensuring customer trust and satisfaction with such a high-value purchase will be paramount.

As the launch date approaches, both Amazon and Hyundai will likely face scrutiny and anticipation from industry experts and consumers alike.