Those late night McDonalds ads with the crispy lettuce and soft bun, makes the mouth water…. but one New York man has beef to pick

The man says McDonalds and Wendy’s have misleading adverts that are unfair and deceptive.

He says make their burgers look much bigger than they actually are.

In a proposed class-action lawsuit, he is seeking $50 million in damages for himself and other similarly duped customers.

The chains did not comment immediately on the suit.

Rival Burger King was hit with a similar lawsuit in Florida in March, by the same law firms representing New Yorker Justin Chimienti.

While Burger King has yet to respond in court, an amended complaint shows that more unhappy customers have signed onto the suit.

According to complaints quoted in the BBC, the companies’ adverts are “unfair and financially damaging consumers as they are receiving food that is much lower in value than what is being promised.”

The “actions are especially concerning now that inflation, food, and meat prices are very high and many consumers, especially lower income consumers, are struggling financially,” they add.