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Cyber fitness

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Cynch is a Melbourne-based company on a mission to help small business leaders prevent a cybersecurity incident from becoming one of the worst days of their career. We partner with small businesses, continuously profiling their cyber risks and providing the people at the heart of these businesses with everything they need to build and demonstrate cyber fitness in less than 5 minutes at a time, at a price they can afford.

Small businesses, those with fewer than 50 staff, face pressure from all directions. With budgets, time and access to expertise constrained, they are constantly on the look out for technology solutions that can make their lives easier. Few businesses we encounter are looking for on-site solutions, with cloud clearly being the future platform of small business. This move to cloud has been made exponentially more urgent with the shift to working from home in the face of the coronavirus pandemic.

Keeping a business secure is a complex undertaking and beyond the reach of those outside the cybersecurity industry. Attacks continue to evolve and threaten businesses that depend on technology. Advice from experts is often inconsistent and quite generalised creating confusion and at times apathy amongst frustrated small businesses.

All of this has results in a growing number of small businesses concerned about cyber risk, looking for how to best manage it amongst their teams. The responsibility for managing the risk day-to-day often falls to senior leaders with technology operations responsibility. This may be a younger business partner, office manager or owner themselves if the team is small enough.

As smaller businesses feel the devastating impacts of cyber attacks both professionally and personally, we at Cynch are determined to bring cyber fitness to the market to ensure the backbone of our economy can not only survive, but thrive.

For more information, head to https://cynch.com.au/

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Leaders

How to overcome imposter syndrome in the workplace

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Skilled professionals and entrepreneurs are facing impostor syndrome amidst increasing workforce demands.

A growing number of professionals and entrepreneurs are grappling with the overwhelming effects of impostor syndrome, fostering hidden feelings of inadequacy and fear of exposure despite their competence.

Despite their expertise and accomplishments, many professionals and entrepreneurs find themselves grappling with feelings of unworthiness and self-doubt. These sentiments, often hidden behind a facade of success, stem from a fear of being exposed as fraudulent or inadequate in their roles.

According to a recent study by Calabasus in 2021, a staggering 65% of professionals suffer from impostor syndrome, shedding light on the pervasive nature of this issue.

However, despite its prevalence, impostor syndrome remains one of the least discussed yet most impactful challenges facing professionals today, as highlighted by research from KPMG.

Suzana Mihajlovic, Director of Your2minds shares her insights on how to combat imposter syndrome.

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How to defend against fraud and cyberattacks

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In the face of escalating fraud and cyberattacks targeting Australian retailers, businesses are actively seeking solutions to combat this growing menace.

The sentiment among Australian consumers reflects growing concern regarding fraud in online shopping.

To address these challenges, businesses are exploring various strategies to bolster protection for both themselves and their customers against fraudulent activities.

Hayley Fisher, Country Manager for Australia & New Zealand at Adyen, sheds light on Adyen’s 2024 Retail Index findings, highlighting the shifting landscape of fraud attacks for Australian retailers. #money #fraud #cyberattacks

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The ‘invisible killers’ causing concern

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Companies and Governments are looking to turn awareness into action

The natural world is home to a diverse range of species that live in harmony with each other. However, the increasing use of pesticides, microplastics, and air pollution has been causing concerns about the impact on the environment and its inhabitants. These “silent killers” are threatening the delicate balance of the natural world, and the consequences could be catastrophic.

The concerns surrounding these “silent killers” highlight the need for greater awareness and action. Governments and industries are encouraged to take responsibility for their actions and work towards reducing their impact on the environment. Individuals can also play a role by making conscious decisions to reduce their use of pesticides, plastic products, and contributing to air pollution. Simple actions such as using organic products, reducing plastic use, and utilising alternative transportation can make a significant difference.

The Green Edition is presented by The ROOT Brands.For all media inquiries please get in touch here: tshuvah4u@yahoo.com

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