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YouTube to start sharing its ad revenue from Shorts

Published

2 years ago

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If you create Youtube videos here’s some welcome news for your wallet

YouTube will start sharing its ad revenue.

It’s no secret the platform has been focusing in on shorts and so have its creators 

As it tries to compete with TikTok, YouTube has announced it will release a new revenue-sharing model for creators of popular short-form videos.

So starting next year thee company will pay a portion of is revenue based on videos that get the most views.

YouTube said that every month it will pool together ad revenue from Shorts.

Of that sum, an undisclosed percentage is allocated to creators, and YouTube will pay them 45 per cent of that amount.

YouTube’s growth rate in the second quarter was the slowest since Alphabet started breaking out the unit’s revenue in 2019.

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Warner Brothers & Discovery considers splitting up to boost stock value

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1 week ago

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July 19, 2024

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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1 week ago

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July 18, 2024

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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1 week ago

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July 18, 2024

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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