X CEO Linda Yaccarino appeared perplexed when questioned about Elon Musk’s plan to introduce a subscription model for X.

The confusion raised concerns about her knowledge of the company’s strategic direction and her involvement in key decisions.

During the interview conducted by CNBC’s Julia Boorstin, Yaccarino initially seemed unaware of Musk’s announcement regarding a “small monthly payment” for X’s services. Boorstin probed about the potential impact of this shift from ad-based revenue to subscriptions on X’s business model. Yaccarino’s response, or lack thereof, left many wondering if she was truly informed.

Musk had publicly revealed the subscription plan in a live-streamed conversation, emphasizing its importance in deterring spammers and bots from profiting on the platform. This suggested that the move was more than just an idea.

As the interview continued, Yaccarino evaded questions about her consultation in this decision, despite her background in advertising and her role as X’s CEO. She defended her position, stating that she was brought in to run the company and deliver the best user experience. However, her inability to address subscription-related queries left the audience perplexed.

The interview also highlighted Yaccarino’s lack of precise knowledge about X’s user numbers, further raising doubts about her understanding of the company’s operations.

Ultimately, the interview painted a picture of discord between Yaccarino and Musk, suggesting that they may not be aligned on X’s strategic direction. Questions about subscriptions, staffing, and other crucial aspects of X’s future remained unanswered, leaving observers uncertain about the company’s direction under its current leadership.