Streaming giant Spotify is under the spotlight, with musicians protesting against its new tech, that enables monitoring of its users.
Streaming is a billion dollar industry… with Spotify one of the biggest global names in the business.
Earlier this year, Spotify looked to approve new technology that could monitor and record users’ speech and background noise to help curate and recommend music.
Spotify claims this new tech can detect emotional state, age, gender or accent to recommend the music.
Does this sounds like a violation of human rights, privacy and not to mention discrimination against artists.
Streaming expert Andrew Kwan says…. its not fair to users or musicians.
Now, over 180 musicians, a coalition that includes big brands and human rights organizations are protesting this.
Kwan says musicians are struggling to survive on platforms like Spotify as it is.
So if streaming is the future? what platforms will we see next?