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When Apple plans to release new ads within App store

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As if our smartphones aren’t bombarded with enough advertising, Apple now wants a slice of the ads pie

The tech giant plans to release new ad “placements” as soon as the holiday season

Developers got the memo first, encouraging them to buy ads.

Apple wants to focus on its App store as the tech giant’s advertising business is under increasing pressure.

A Bank of America analyst estimated in July that Apple could generate $5 billion dollars of advertising revenue from Apple Search Ads alone in 2022.

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Labor forces Coalition to vote on $17bn tax cuts

Labor’s $17bn tax cut plan passes amid Coalition opposition; election imminent, prompting criticism of modest relief measures.

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Labor’s $17bn tax cut plan passes amid Coalition opposition; election imminent, prompting criticism of modest relief measures.

In Short

Labor’s $5-a-week tax cut plan has passed, facing opposition from the Coalition, which labelled it a “cruel hoax.”

Despite criticism, the bill received backing from the Greens and crossbenchers, promising future relief for taxpayers.

Labor has passed its $5-a-week tax cut plan, compelling the Coalition to vote against what they have termed a “cruel hoax.”

This legislation was introduced by Treasurer Jim Chalmers shortly after the government outlined the cost-of-living budget.

The Coalition promptly announced it would not support the tax cuts, allowing Labor to critique their refusal to back the relief measures before the upcoming election.

Despite opposition, the Bill passed 38 to 26 with support from the Greens and crossbenchers.

The $17 billion plan promises around $5 weekly to taxpayers in 2026-27 and $10 weekly from 2027-28. Chalmers emphasized that opposing the legislation equated to higher taxes for Australian workers.

Election bribe

The Coalition’s response was critical, with Shadow Treasurer Angus Taylor labelling the proposal an “election bribe.”

Following the announcement, Opposition Leader Peter Dutton is expected to propose his own tax cut plan, potentially halving the fuel excise if elected.

While the Greens did not impede the bill, they expressed that the tax cut was a missed opportunity for more significant cost-of-living relief.

Senator Jacqui Lambie supported the bill, believing any relief is better than none.

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Money

Budget promises or election teasers? Tax cuts in the spotlight

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Let’s be positive this morning and go with “well they must be keeping their powder dry” with an election due (more promises).

This budget will not be passed before then and with new positions of parliament being settled we can only speculate what will eventuate out of it or not.

Yet let us get to the highlights:

Big ticket items include a free weekly latte for all but we have to wait a year or two for it ($5 a week tax cut) and then its a two latte’s equivalent the year after that ($10).

We are treating these tax cut announcements a bit like a coffee card as bracket creep (that is inflation making us pay more taxes) we are getting a little bit of that back.

$150 energy rebate extended to end of the year (must admit we love seeing this on energy bills).

Big win

Student debt 20% reduction is huge as is a proposed increased to repayment thresholds is a big win for those carrying debts.

Bad news in the $20,000 small business asset write off is not being extended (a tax & compliance burden) into next tax year (though I am tipping an election announcement here…)

At a macro level we are back to spending more than we are earning (for the foreseeable future) with a lack of a genuine productivity and growth vision.

Its not hard – either increase our productivity, or go with a smaller government / spending otherwise we just keep creeping up the taxes on the people of Australia.

But let’s be positive as we have been right from the outset and wait on the election date announcement, and proposed policies that go beyond this weeks budget announcement.

Remaining hopeful, as ever. 

Dr Steven Enticott is a tax accountant at CIA Tax and hosts Money Matters on Ticker

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Tax cuts are coming, but not soon, in a cautious budget

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Today’s budget is a cautious and responsible response to the cost-of-living pressures facing voters.

As noted ahead of budget night, many of the major spending initiatives had already been announced.

But, in the only major surprise, there are income tax cuts for all income taxpayers. Even if we need to be patient. The new tax cuts only start in July 2026, with a second round in July 2027.

And as Treasurer Jim Chalmers himself said, they are “modest” cuts. A worker on average earnings will receive A$268 in the first year, rising to $536 in the second year.

Combined with the government’s first round of tax cuts in last year’s budget, this will add up to $2,190 per year in 2027.

The cost to the budget of the latest tax cuts in 2026-27 will be $3 billion, and over three years will be $17.1 billion. The cuts still need to pass parliament.

But calls by economists such as Chris Richardson and Ken Henry for major tax reform have not been heeded. Major reforms inevitably create losers as well as winners. So, big changes were never likely just weeks before an election.

And there is still bracket creep (increases in tax revenues as taxpayers move into higher tax brackets) over the next decade. Total tax receipts are projected to rise from 25.3% of gross domestic product (GDP) in 2024-25 to 26.8% in 2035-36. This will do most of the work in the very gradual windback of the budget deficit.

How concerned should we be about the budget moving into deficit?

In the first back-to-back surpluses for almost 20 years, there were budget surpluses in 2022-23 and 2023-24. This year we are returning to deficit and further deficits are expected for about a decade. Should we be alarmed?

A balanced or surplus budget is not necessarily a good budget. What we want is a budget appropriate to current economic conditions and sustainable in the long run.

The Australian economy has only been growing modestly in recent years and is forecast to grow 1.5% in the current year. Inflation is near the target range in underlying terms. So, a modest deficit is not unreasonable.

The longer run projections show a very gradual return to balance. But this assumes no recession and no further income tax cuts, for a decade. It might be better to rebuild the fiscal position more quickly so as to be better placed to provide fiscal stimulus in the event of a global recession or another pandemic.

‘A new world of uncertainty’

As Chalmers said, we are in a “new world of uncertainty” with “the threat of a global trade war”. The volume of Australian exports is forecast to only expand by 2.5% in 2025-26 and 2026-27, but it could be lower.

In February, the Reserve Bank forecast headline inflation would rebound above the 2% to 3% target range when the electricity rebates expired. The extension of the rebates in Tuesday’s budget as well as the reductions in the price of prescription medicines will help keep inflation below 3%. Headline inflation is forecast to improve to 2.5% in 2026-27.

In the December 2024 budget update, the unemployment rate was forecast to be around 4.5% in mid-2025 and stay around that level for the next couple of years. Given the unemployment rate was steady at 4.1% in February, the reduction to 4.25% seems plausible.

What will it mean for interest rates?

One reason the government went for a modest tax cut rather than a wild “cash splash” is it did not want to undermine the narrative there will be future interest rate cuts by stimulating household spending too much.

If households were given immediate cash to spend, this could drive up inflation.

The Reserve Bank is unlikely to change interest rates at its April 1 meeting. But it would be very unhelpful for the government’s electoral prospects if the minutes showed the central bank had become more concerned about inflation and less likely to cut interest rates at future meetings.

The Reserve Bank is unlikely to feel this budget contains enough government spending to boost economic activity in the near term and therefore change its view on the economic outlook.

So, a further interest rate cut remains possible at the bank’s following meeting on May 20.

And any further relief on interest rates would be welcomed by households – as well as whoever might be in government by then.The Conversation

John Hawkins, Senior Lecturer, Canberra School of Politics, Economics and Society, University of Canberra

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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