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What’s wrong with Subway’s brand as foot traffic drops 20%

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Subway, the iconic sandwich chain, faces significant challenges as it prepares to be acquired by Roark Capital for nearly $10 billion, according to industry experts.

Exclusive data from Placer.ai reveals a troubling trend of plummeting foot traffic in Subway’s US franchises, with a staggering 21.6% decline over the past four years.

This decline sharply contrasts with rival Jersey Mike’s, which has experienced a 39.1% increase in foot traffic during the same period from May 2019 to May 2023.

Andrew Pudzer, former CEO of CKE Restaurants, which includes fast-food brands like Carl’s Jr. and Hardee’s, commented on Subway’s predicament, saying, “You never want to see traffic down significantly. If you are going to build your business, you can’t continue to lose traffic at a significant rate.”

Foot traffic down

While Subway’s foot traffic did show a modest 0.08% increase from May 2022 to May 2023, it lagged behind Jersey Mike’s (13.7%) and Jimmy John’s (2.4%). Firehouse Subs also experienced a decline, down by 4.2% during that period.

Despite these challenges, Subway has touted positive same-store sales growth of 9.3% in North America this year, attributing it to a transformation journey that included menu improvements and franchisee profitability enhancements.

Roark Capital, an Atlanta-based private equity firm known for backing restaurant conglomerate Inspire Brands, agreed to purchase Subway for $9 billion, with an additional $600 million contingent upon Subway meeting certain performance targets. The acquisition is subject to regulatory approval.

New slogan

Pudzer, who oversaw Roark’s acquisition of Arby’s in 2011 when it was struggling, suggests that Subway needs a new slogan to reinvigorate its brand.

Subway has faced several public relations challenges over the past decade, including the conviction of spokesperson Jared Fogle for child pornography in 2015 and allegations of selling fake tuna and chicken. The brand also faced backlash for its association with soccer star Megan Rapinoe, who knelt during the national anthem.

To regain its footing, Subway will need to reconnect with its target market and make customers feel comfortable once again, according to Pudzer.

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Money

Bank accidentally deposits $86M into client’s account

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A financial institution mistakenly deposited over $86 million into a client’s account, causing shockwaves in the banking industry.

The error came to light when the client, a small business owner, checked their account balance and discovered the astronomical sum. It is being hailed as one of the most significant banking errors in recent memory.

The client, who wishes to remain anonymous, reportedly contacted the bank immediately upon noticing the massive windfall. Bank officials were left scrambling to rectify the error, which has raised numerous questions about the institution’s internal controls and safeguards.

The client’s account, initially holding just a few thousand dollars, suddenly displayed a balance that could buy luxury yachts, mansions, and more.

The incident has prompted investigations by regulatory authorities to determine how such an egregious error occurred in the first place.

While the bank has issued an apology and assured the client that the funds will be corrected to the proper balance, it remains unclear how this mistake could have happened on such a colossal scale.

The financial institution may also face potential legal consequences for the error, as well as reputational damage that could impact its future business.

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Money

Tech giants drive global mega-cap surge amid inflation relief

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Tech giants have taken the lead in propelling global mega-cap stocks to new heights.

This surge comes as a welcome relief for investors who have been closely monitoring the impact of rising inflation on the financial markets.

The tech sector, including giants like Apple, Amazon, and Microsoft, has been instrumental in driving the rally. These companies have reported robust earnings and strong growth prospects, which has boosted investor confidence. As a result, the market capitalization of these tech behemoths has reached unprecedented levels, contributing significantly to the overall rise in global mega-cap stocks.

The easing of inflationary pressures has played a pivotal role in this resurgence. Central banks’ efforts to tame inflation through monetary policy adjustments have begun to bear fruit, reassuring investors and stabilizing financial markets. As concerns over rapidly increasing prices recede, investors have become more willing to invest in mega-cap stocks, particularly in the tech sector, which has demonstrated resilience in the face of economic challenges.

Will the tech giants maintain their momentum and continue to lead the mega-cap surge, or are there potential risks on the horizon?

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Money

Real reason bosses want employers back in the office

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As the world gradually recovers from the pandemic, employers are increasingly pushing for their staff to return to the office after years of remote work.

 
The driving force behind this push is the sharp decline in commercial property values, which has left many businesses concerned about their real estate investments.

Commercial property values have plunged in the wake of the pandemic, with many companies downsizing or reconsidering their office space needs.

This has put pressure on employers to reevaluate their remote work policies and encourage employees to return to the office. #featured

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