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Underpromising and overdelivering

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When you start a new business, are you better to overpromise, or underpromise?

Starting a new business can be both exciting and daunting. One of the critical decisions that entrepreneurs must make is how to set expectations with their customers or clients.

Some may be tempted to overpromise, hoping to attract and retain more customers.

However, Dr. Steven Enticott argues that underpromising and overdelivering is the way to go.

This strategy creates trust and builds a positive reputation for the business, which is crucial for success in the long run.

By underpromising, the business sets realistic expectations, avoiding the risk of disappointing customers.

When the business then overdelivers, customers are pleasantly surprised, leading to positive feedback and referrals, which are essential for growth.

In a competitive business world, where one mistake can be costly, it is mission-critical to build a reputation for reliability and trustworthiness from the start, and underpromising can be a useful tool in achieving this.

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How to transform your self-image for success

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Understanding our internal self-image is fundamental for achieving personal and professional success, as it shapes our perceptions and actions towards goals.

In the journey towards self-improvement and success, the concept of internal self-image serves as the cornerstone.

It encompasses how we perceive ourselves, our capabilities, and our worthiness.

By recognising the importance of managing our self-image, individuals can embark on a path of positive transformation, aligning their thoughts and beliefs with their aspirations.

However, the road to enhancing self-image is often fraught with challenges, primarily rooted in deeply ingrained negative perceptions.

Top global Success and Mindset Coach, Suzana Mihajlovic from Your2Minds Pty Ltd shares her insights on how to overcome these challenges and master your self-image. #health #selfimage #positivity

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Cyber resilience: how to defend your business

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Its crucial to understand the significance of ‘cyber resilience’ in safeguarding against cyber threats and the growing necessity of Artificial Intelligence to better defend against these threats.

As organisations increasingly operate within a global marketplace, the threats to data integrity have grown more complex and sophisticated.

Cyber adversaries continuously exploit vulnerabilities in networks, systems, and applications, posing significant risks to sensitive information.

The concept of ‘cyber resilience’ has become paramount in ensuring the safety and security of digital assets.

It refers to an organisations ability to withstand, adapt to, and rapidly recover from cyber attacks.

Sanjay Mirchandani, global CEO of Commvault, shares his professional insights on cyber resilience. #ai #cybersecurity #digital

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Beyoncé announces her surprise entry into country music

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One of the world’s biggest superstars, Beyonce, has announced she will release a new country album.

The multi-Grammy winning artist already has an estimated net worth of $800-million.

Experts and fans view Beyoncé’s foray into the genre as a reclamation and homage to the legacy of Black Americans within country music and culture – a history that has largely gone unrecognised in some mainstream music circles, according to Reuters.

Texas native and singer-songwriter Denitia was deeply moved when she heard the first notes of Beyoncé’s hit country song, “Texas Hold ‘Em.”

“The story that’s been told about country music is that it’s like this authentically white, nostalgic music, when in fact, Black, Indigenous, Latinx contributions are really important to the sound”, said Denitia

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