Leaders

Underpromising and overdelivering

Published

1 year ago

May 10, 2023

When you start a new business, are you better to overpromise, or underpromise?

Starting a new business can be both exciting and daunting. One of the critical decisions that entrepreneurs must make is how to set expectations with their customers or clients.

Some may be tempted to overpromise, hoping to attract and retain more customers.

However, Dr. Steven Enticott argues that underpromising and overdelivering is the way to go.

This strategy creates trust and builds a positive reputation for the business, which is crucial for success in the long run.

By underpromising, the business sets realistic expectations, avoiding the risk of disappointing customers.

When the business then overdelivers, customers are pleasantly surprised, leading to positive feedback and referrals, which are essential for growth.

In a competitive business world, where one mistake can be costly, it is mission-critical to build a reputation for reliability and trustworthiness from the start, and underpromising can be a useful tool in achieving this.

Leaders

Trump does not want another debate rematch with Harris

Published

1 day ago

September 13, 2024

ticker NEWS

Republican nominee Donald Trump said on he would not participate in another presidential debate against Kamala Harris ahead of the Nov. 5 election.

“THERE WILL BE NO THIRD DEBATE!” the former president wrote on social media site Truth Social.

Although Trump touted his performance on Tuesday against Harris, six Republican donors and three Trump advisers believe Harris had won the debate largely because Trump was unable to stay on message, according to a report by Reuters. #featured #trending

Leaders

Harris, Biden & Trump unite for 9/11 ceremony

Published

2 days ago

September 12, 2024

ticker NEWS

New York City has marked 23 years since the 9/11 terror attacks that claimed nearly 3,000 lives and reshaped the nation.

Families of the victims gather at the 9/11 Memorial, keeping a sacred promise to remember the fallen with six moments of silence.

These moments mark key events from that tragic morning: the strikes on the Twin Towers, the Pentagon, and the crash of Flight 93 in Pennsylvania.

Also a moment of unity on the campaign trail, as President Biden, Trump, and Vice President Kamala Harris came together at the 9/11 ceremony. #featured #trending

Leaders

Trump vs. Harris: deciding the winner and loser of the great debate

Published

2 days ago

September 12, 2024

ticker NEWS

Kamala Harris and Donald Trump squared off in their first and possibly only debate, with both sides taking some big swings.

Harris wasted no time poking fun at Trump’s rallies, even daring viewers to see for themselves.

That dig clearly got under Trump’s skin.

At one point, Trump bizarrely claimed immigrants were eating pets in Ohio – a claim swiftly debunked by the moderators.

Harris hit Trump hard on his election fraud claims, reminding voters that 81 million Americans fired him in 2020.

Things heated up when the two accused each other of using the Justice Department for political attacks – calling each other threats to democracy. #featured #trending #hotshots