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Leaders

Underpromising and overdelivering

Published

1 year ago

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When you start a new business, are you better to overpromise, or underpromise?

Starting a new business can be both exciting and daunting. One of the critical decisions that entrepreneurs must make is how to set expectations with their customers or clients.

Some may be tempted to overpromise, hoping to attract and retain more customers.

However, Dr. Steven Enticott argues that underpromising and overdelivering is the way to go.

This strategy creates trust and builds a positive reputation for the business, which is crucial for success in the long run.

By underpromising, the business sets realistic expectations, avoiding the risk of disappointing customers.

When the business then overdelivers, customers are pleasantly surprised, leading to positive feedback and referrals, which are essential for growth.

In a competitive business world, where one mistake can be costly, it is mission-critical to build a reputation for reliability and trustworthiness from the start, and underpromising can be a useful tool in achieving this.

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Mike Loder is the host of TICKER NEWS INSIGHT.

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Leaders

Experts provide strategies to drive equity forward in education

Published

2 days ago

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July 25, 2024

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How can we ensure inclusivity, diversity and equity in schools and society?

Education has come such a long way. Join Greg Campitelli for this in-depth program about the future of the education industry.

Beyond Education, together with Enquiry Tracker.

In this episode, Greg is joined by Sheetal Deo from Diversity Council Australia. #beyond education

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Leaders

Harris takes aim at Trump, links him to Project 2025

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2 days ago

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July 25, 2024

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Kamala Harris, in her inaugural presidential campaign rally, launched a scathing critique linking former President Donald Trump to Project 2025.

As Kamala Harris kicks off her campaign for the Presidential election, she’s taken aim at Donald Trump and the so called Project 2025.

The Vice President told a crowd in Indianapolis that Project 2025 aims to “take us backward.” #featured #trending

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Leaders

Netanyahu calls for support and sketches outline for post-war Gaza

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2 days ago

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July 25, 2024

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Israeli Prime Minister Benjamin Netanyahu addresses Congress, delivering a passionate speech urging American leaders to send weapons faster to Israel so he can end the war.

Netanyahu explained the urgency of countering Iran, portraying it as a grave threat not only to Israel but to global security.

He criticised ongoing negotiations and called on the United States to hand over weapons faster, so he could end the war in Gaza.

Ticker’s Ahron Young covers the latest. #featured #trending

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