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U.S. airlines rush to staff up again

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They laid off thousands of staff when the pandemic hit – but now airlines across America are struggling to rehire

After laying off thousands of workers during the health crisis, U.S. airlines are now scrambling to staff up as a rebound leaves them short of all kinds of workers. Matt Larotonda reports.

They laid off thousands of workers during the global health crisis.

And now, airlines in the U.S. are scrambling to hire them all back again.

Travel demand is rebounding and carriers suddenly facing a shortage of all kinds of staff, not just pilots.

That’s sparked a pay battle for workers.

American Airlines subsidiary Piedmont is trying to lure pilots in with an $180,000 bonus offer.

United is offering a $5,000 signing bonus for some ground staff.

Spirit, the low-cost carrier, has raised some wages by 30%, and is helping flights attendants pay back tuition fees.

Big names like United and Delta are also poaching workers from smaller operators, where wages are lower.

But the soaring wage costs are coming just as fuel prices are jumping as well, and with airport charges on the rise too.

That has left airline profits feeling the squeeze.

Critics say the firms only have themselves to blame.

U.S. airlines made savage job cuts last year, despite getting $54 billion in federal aid to help cover payroll costs.

The cuts have left them short of workers as demand snaps back.

Staff shortages are one factor behind the recent rash of flight cancellations.

They could also stop carriers from serving less profitable routes altogether.

United has already decided to drop eight routes in the Midwest and South as a result of pilot shortages.

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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