Twitter Fleets was closed off today after the company announced its closure late last month.
Twitter’s Fleets platform was announced in March 2020 as a response to the huge success of Instagram Stories.
But the platform says it didn’t live up to its hype, announcing the company will be working on “something else.”
The social media platform will ditch its Instagram stories copycat. Starting on August 3rd, users will instead just see active Spaces — Twitter’s live audio chat rooms — at the top of their timelines.
Twitter’s decision to scrap its stories feature isn’t just an admission that the feature didn’t work, but goes to show that the company still hasn’t figured out how to get people onto the platform.
For years, Twitter has struggled to get new users to post regularly and not just consume other people’s tweets. Fleets was its shot at using Stories, the popular social media format invented by Snapchat and further popularised by Instagram, to lower the pressure around tweeting.
