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Twitter ditches ‘fleets’ stories feature – but what will replace it?

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After eight months, Twitter is saying goodbye to its ‘fleets’ feature

The social media platform will ditch its Instagram stories copycat. Starting on August 3rd, users will instead just see active Spaces — Twitter’s live audio chat rooms — at the top of their timelines.

Twitter’s decision to scrap its stories feature isn’t just an admission that the feature didn’t work, but goes to show that the company still hasn’t figured out how to get people onto the platform.

Twitter’s history of struggle

For years, Twitter has struggled to get new users to post regularly and not just consume other people’s tweets. Fleets was its shot at using Stories, the popular social media format invented by Snapchat and further popularised by Instagram, to lower the pressure around tweeting.

Twitter’s Vice President of Product, Illya Brown says, “we built Fleets to address some of the anxieties that hold people back from Tweeting, Fleets are mostly used by people who are already Tweeting to amplify their Tweets and talk directly with others.”

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Tech

Cost per click advertising on big tech brings new ideas to market

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Google Search Ads Soar While Social Media Stays Stable.

Ad costs on major platforms are shifting, with Google Search ads seeing a significant increase—13% year-over-year and 40-50% over the past 4-5 years. In contrast, Meta’s CPMs have remained stable, averaging $8-$11 since 2021, while TikTok’s CPMs have also stayed consistent, between $2.50-$4 post-COVID. The main story is Google’s rising costs, while social media channels remain stable. Businesses should diversify their ad spend, focusing more on cost-effective social platforms and optimizing their Google ads for better ROI to limit the impact of increased Search ad costs. #featured #trending

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Dream team: Disney & Nvidia join forces to produce autonomous AI-powered robots

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Disney revealed a sneak peek into their breath-taking AI-Powered ‘Star Wars’ robots, produced by Nvidia.

On this episode of Ahron & Mike – Disney & Nvidia unite to create robots, home employees are being caught using mouse jiggling tech, and Black Berry makes a bold return.

Ticker’s Ahron Young & Mike Loder discuss.

#featured #trending

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Nintendo’s latest presentation showcased exciting revivals and fresh new titles for Q4

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Nintendo’s exciting 2024 lineup revealed following June Direct: revivals, new titles, and fresh takes.

From enhanced classics like Donkey Kong Country Returns HD to highly anticipated new entries such as Metroid Prime 4, Nintendo’s 2024 releases promise something for every gamer.

Emily Leaney from TeamRetro joins to unpack all the big announcements.

Follow the link here for the full presentation on Nintendo’s official YouTube channel.

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