Tinder swipes right on user safety with new feature

The online dating platform strengthens their safety values with the introduction of their new ID verification feature.

ID verification will soon be available to Tinder users as the dating platform works to improve its safety features. 

Today’s announcement will see the identification verification feature across platforms globally within the coming quarters. 

Tinder says the platform will take into consideration expert recommendations, member input, and local laws and regulations when determining how the feature will roll out. 

The option will be voluntary, except where mandated by law, and will develop based on feedback received by Tinder’s users. 

Rory Kozoll, Head of Trust and Safety Product at Tinder, says ID verification is complex and nuanced, which is why it is crucial to take a test-and-learn approach.

“We know one of the most valuable things Tinder can do to make members feel safe is to give them more confidence that their matches are authentic and more control over who they interact with,” Kozoll says. 

Tinder is the leader of safety innovation in the online dating world.

In the past 10 years, the online dating platform has rolled out more than 10 key safety features, including the creation of their swipe feature and mutual consent technology.

Additionally, Tinder will partner with Garbo, a female-founded, first of its kind, non-for-profit background-check platform. 

Kozoll says the introduction of this feature is just another step in helping Tinder users feel safe and confident in their online dating choices. 

“We hope all our members worldwide will see the benefits of interacting with people who have gone through our ID verification process,” Kozoll says. 

“We look forward to a day when as many people as possible are verified on Tinder.” 

Written by Rebecca Borg