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TikTok sensation takes New York by storm

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Sardines, once considered a humble food for the less fortunate, have experienced a remarkable resurgence in the heart of New York City, fueled by a TikTok craze that has taken the social media platform by storm.

With a combined total of 831 million views under the hashtags #Sardine and #Sardines, it’s official – sardines are the new “it food” of NYC.

The city’s newfound obsession with these tinned treasures coincides with the arrival of a renowned Portuguese sardine merchant, adding a touch of luxury to the canned fish craze.

The Fantastic World of the Portuguese Sardine, located at the corner of Broadway and 48th Street, represents the flagship store of a Portuguese chain with 20 outlets.

Entering the venue, which is still in its soft opening stage, feels like stepping into an epicurean toybox frozen in time. The interior is adorned with painted figurines and staff dressed in old-fashioned sailor outfits. The real treasures, however, are the two stories of shelves – accessed via sliding library ladders – showcasing multicolored sardine cans, resembling a Fort Knox of fish.

These cans, priced at $15 for four ounces, are organized “chronologically” from 1916 to the present, featuring events and famous birthdays for each year. Quaresma assured that these were not the actual years of canning to avoid any customer misconceptions.

Most of these delectable cans have a shelf life of approximately seven years, so any dreams of survival during a nuclear apocalypse or indulging in “Lazy Girl Meals” indefinitely must be set aside.

Inside these cans, one can discover scrumptious sardine filets bathed in copious amounts of olive oil, all compiled at a factory in Alvaro, a place renowned for its hand-prepared and hand-packed fish since 1952. This endeavor aims to elevate sardines in the United States, where, unlike in Europe, they have long been associated with “low-end eating.”

The timing of “Fantastic World” couldn’t have been better, as sardines have become a sensation on social media. TikTok users like Danielle Matzon have amassed millions of views by indulging in this trendy “hot girl food.” The soaring demand for sardines led to a nationwide tinned seafood shortage in January.

Fashion world

In a fascinating convergence of food and fashion, the sardine obsession has spilled over into the fashion world, with Bottega Veneta introducing a Sardine handbag and celebrities such as Ana de Armas and Lily Allen sporting nautical-themed attire.

To cater to Instagram enthusiasts, Fantastic World offers a special treat – “Ouro Portugues,” a $44 gold ingot-shaped tin containing three ounces of sardines flecked with edible gold flakes. While the experience is indulgent, it doesn’t significantly differ from the standard date-bearing sardines, except for meticulous skinning and deboning, making it lighter and airier.

One of the standout offerings at Fantastic World is the moist and smoky “Sardinia Asada” with sweet peppers and onions, a canned version of the charcoal-grilled sardines traditionally consumed at Lisbon’s Santo Antonio festival on June 12, aptly known as the Festival of Sardines.

Apart from sardines, Fantastic World also offers Bacalhau, the flaky and savory dried and salted cod that is a staple of Portuguese cuisine. In the coming week, the store will introduce all 18 varieties of tinned fish, including sole, salmon, octopus, whelk, mussels, and “Mediterranean sea bass” (branzino). They even have a cookbook detailing how to pair sardines with various cuisines, from Portuguese to Chinese.

While the prices at Fantastic World may be steep, and their lease is set to expire in ten years, the store stands as a unique boutique destination amid the kitschy expanse of Elmo impersonators and “I Love NY” T-shirt vendors that make up Times Square.

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Inflation rise reduces chances of Reserve Bank rate cut

Inflation spikes, drastically reducing chances of a Reserve Bank rate cut amid economic pressures and rising costs

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Inflation spikes, drastically reducing chances of a Reserve Bank rate cut amid economic pressures and rising costs

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In Short:
– Rate cut likelihood by the Reserve Bank has decreased due to a rise in annual inflation to 3.2 per cent.
– Significant price increases in housing, recreation, and transport are raising concerns for the Reserve Bank.

The likelihood of a rate cut by the Reserve Bank has decreased significantly after a surge in annual inflation.

The Australian Bureau of Statistics reported that inflation for the year ending September rose to 3.2 per cent, reflecting a 1.1 per cent increase.

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Trimmed mean inflation, a crucial measure for the Reserve Bank, was recorded at 1 per cent for the quarter and 3 per cent for the year. The bank anticipates inflation to reach 3 per cent by year-end, while trimmed mean inflation is expected to slightly decrease.

The quarterly rise of 1.3 per cent in September exceeded expectations. Governor Bullock noted that a deviation from the Reserve Bank’s projections could have material implications.

Financial markets reacted promptly, with the Australian dollar rising against the US dollar, while the ASX200 index fell.

The most significant price increases were observed in housing, recreation, and transport, indicating widespread price pressures that concern the Reserve Bank.

Despite the unexpected inflation rise, some economists believe the Reserve Bank may still consider rate cuts in December, viewing current price spikes as temporary due to the winding back of subsidies.

Economic Pressures

Broad-based economic pressures suggest that the Reserve Bank may not reduce interest rates at its upcoming meeting. Analysts highlight the need for ongoing support for households facing cost-of-living challenges.


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Wall Street hits record highs on low inflation

Wall Street hits record highs on cool inflation and strong earnings ahead of key Federal Reserve interest rate decision

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Wall Street hits record highs on cool inflation and strong earnings ahead of key Federal Reserve interest rate decision

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In Short:
– U.S. stocks rose to record highs on Friday due to lower inflation and strong corporate earnings.
– Key earnings reports from major companies are expected next week, influencing market trends.
U.S. stocks rose to record highs on Friday due to lower-than-expected inflation data and positive corporate earnings.The S&P 500 and Nasdaq achieved their largest weekly gains since August. The Dow saw its biggest jump from Friday to Friday since June.

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The Labor Department reported that the Consumer Price Index was slightly cooler than analysts’ predictions, easing concerns about inflation impacts from tariffs. This development suggests a likely interest rate cut by the Federal Reserve at its upcoming meeting.

Ryan Detrick from Carson Group noted the positive inflation news may facilitate forthcoming Fed rate cuts. Despite the ongoing government shutdown affecting data releases, this CPI report provided much-needed clarity.

Earnings reports are continuing, with 143 S&P 500 companies having reported results. Growth expectations for third-quarter earnings have risen to 10.4%. Detrick indicated a strong opening to the earnings season with a significant percentage of companies exceeding expectations.

This coming week, key earnings will be reported from Meta Platforms, Microsoft, Alphabet, Amazon, and Apple, alongside industrial companies like Caterpillar and Boeing.

The Dow rose 472.51 points to 47,207.12. The S&P 500 increased by 53.25 points to 6,791.69, while the Nasdaq gained 263.07 points, reaching 23,204.87.

Alphabet gained 2.7% following a deal expansion with Anthropic. Coinbase saw a 9.8% increase from a JPMorgan upgrade. In contrast, Deckers Outdoor’s shares fell 15.2% after lowering sales forecasts.

Market Trends

Advancing stocks on the NYSE outnumbered decliners by 2.18 to 1. The S&P 500 had 34 new highs, with the Nasdaq recording 124.

Trading volume was 19.04 billion shares, lower than the average of the past 20 days.


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US stocks face tests from Tesla, Netflix earnings

US markets brace for Tesla and Netflix earnings amid rising volatility and delayed inflation data

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US markets brace for Tesla and Netflix earnings amid rising volatility and delayed inflation data

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In Short:
– Earnings reports from Tesla and Netflix might affect U.S. stock performance next week amid high inflation concerns.
– Increased market volatility arises from U.S.-China trade tensions and fewer S&P 500 stocks in an uptrend.
This coming week, earnings reports from companies including Tesla and Netflix are anticipated to impact U.S. stock performance.
Investors are also awaiting delayed U.S. inflation data, which could test market stability as it remains near record highs.Recent trading activity has shown increased volatility, influenced by ongoing U.S.-China trade tensions and concerns regarding regional bank credit risks. The CBOE volatility index has seen a rise, indicating increased market uncertainty.

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The S&P 500 entered its fourth year of growth amidst these fluctuations, having previously experienced a period of calm. Experts suggest market risks are intensifying as valuations reach peak levels.

Market Volatility

Concerns regarding U.S.-China trade relations escalated last week when the U.S. threatened to raise tariffs by November 1 over China’s rare-earth export policies. President Donald Trump is scheduled to meet with President Xi Jinping in two weeks to discuss these issues.

Despite these challenges, major stock indexes gained ground over the week, with the S&P 500 up 13.3% year-to-date. However, a noticeable decline in the number of S&P 500 stocks in an uptrend raises caution among investors about underlying market weaknesses.

The upcoming third-quarter earnings will be closely monitored, especially as the government shutdown halts economic data releases. Companies like Procter & Gamble, Coca-Cola, RTX, and IBM are due to report. The delayed U.S. consumer price index is also expected to provide crucial insights ahead of the Federal Reserve’s monetary policy meeting on October 28-29.


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