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The #SunburnChallenge has been blocked on TikTok Australia

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TikTok Australia has partnered with Melanoma Institute Australia for a new campaign to stop glamourising tanning

As Australians prepare for warmer temperatures, TikTok Australia is seeking to put an end to the viral #SunburnChallenge.

The challenge has led to users uploading videos of their sunburned bodies onto the platform.

However, the video-sharing app will begin removing these videos under the ‘Tanning. That’s Cooked’ campaign.

The initiative is targeted at 20–39 year old Australians who are partaking in the trend.

It will use humour to throw shade at tanning, and turn Australia’s tanning culture on its head.

Lee Hunter is the general manager at TikTok, who said humour is the key to shaping this demographic rather than serious corporate or health messages.

“The campaign is inviting TikTok creators to use humour and throw shade at tanning in their own authentic way, helping to spread the word and change the perception of tanning.”

LEE HUNTER, TIKTOK AUSTRALIA

Skin cancer is the most deadly form of the disease for Australians. It is typically caused by an over-exposure to the sun and ultra-violet radiation.

While it is preventable in most cases, the disease is the most common cancer among 20–39 year olds.

“Everyone who searches for a hashtag related to summer sun, tanning and many other summertime phrases, will see the ‘Tanning. That’s Cooked.’ banner and will be provided with information that outlines the dangers of tanning, with links to Melanoma Institute Australia,” Mr Hunter said.

The plea was made by Melanoma Institute Australia (MIA), who have pushed for social media stars and influencers to stop glamourising tanning.

Matthew Browne is the chief executive at MIA, who said the TikTok partnership will help to strengthen the message for younger Australians.

“One Aussie is diagnosed with melanoma every 30 minutes and it claims more lives than the national road toll. Tanning is actually skin cells in trauma.”

MATTHEW BROWNE, MELANOMA INSTITUTE AUSTRALIA

“There is no safe way of sun tanning, including the concept of getting a protective ‘base tan’ at the start of summer.”

“That’s like saying smoking a few cigarettes a day will protect you from developing lung cancer,” he explained.

TikTok has recently stepped up its social responsibility commitments. In October, the platform said it intends to “drive a deeper understanding and awareness of the importance of mental wellbeing”.

According to a recent poll, of over 1,000 participants, 23 per cent of Australians believe mental wellbeing is more important than physical wellbeing.

TikTok has developed wellbeing guides, which share practical advice for people to be more considerate about what they share online.

Costa is a news producer at ticker NEWS. He has previously worked as a regional journalist at the Southern Highlands Express newspaper. He also has several years' experience in the fire and emergency services sector, where he has worked with researchers, policymakers and local communities. He has also worked at the Seven Network during their Olympic Games coverage and in the ABC Melbourne newsroom. He also holds a Bachelor of Arts (Professional), with expertise in journalism, politics and international relations. His other interests include colonial legacies in the Pacific, counter-terrorism, aviation and travel.

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New York Stock Exchange in free fall

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Human error sends the New York Stock Exchange tumbling

We’ve all made mistakes at the office from time to time, but spare a thought for one worker who may have single-handedly brought down the New York Stock Exchange with just one tiny error.

The mistake of one employee has wiped billions of dollars off the charts for some of the globe’s largest companies.

The individual reportedly triggered wild swings and volatility on the New York Stock Exchange.

A number of big brand names were caught up in the catastrophe. It included McDonald’s, Walmart, and Mobil.

The NYSE eventually came clean. Officials admitted the“root cause” of the screw-up was a “manual error” from a staff member in the backup data centre.

The employee accidentally left the system running.

That’s why some stocks behaved as if trading had already started, with no opening prices being set, sending the market into a meltdown. #trending #featured

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Toyota announce Koji Sato as new CEO

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He’s the grandson of the founder, and a true titan of the industry.

 
But the question of who should replace Akio Toyoda at the top of Toyota had become a growing concern.

Now we have the answer.

The auto giant has announce its veteran boss would step down as chief executive, and become chairman.

Toyoda said he would be succeeded by chief branding officer Koji Sato from the start of April.

Sato says he loves making cars, and hopes to propel the company further down the Electric Vehicle path over the coming years. #Toyota

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Taylor Swift ticketing fiasco enters the U.S. Senate

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Live Nation is in the firing line over its inability to stop scalper bots from purchasing Taylor Swift tickets

U.S. Senators have grilled the boss of Live Nation over the lack of transparency relating to concert tickets for Taylor Swift’s upcoming tour.

The entertainment company, which owns Ticketmaster is under fire after bots purchased tickets for Swift’s ‘Era Tour’ last year, in an attempt to resell them for a higher price.

Joe Berchtold is the chief financial officer of Live Nation, who apologised to the U.S. Senate Judiciary Committee hearing.

“We apologise to the fans, we apologise to Ms. Swift, we need to do better and we will do better.”

Senators criticised Live Nation’s fee structure and inability to deal with bots, which bulk buy tickets and resell them at inflated prices.

“There isn’t transparency when no one knows who sets the fees,” Democratic Senator Amy Klobuchar said.

Meanwhile, Republican Senator Marsha Blackburn called Live Nation’s bot problem “unbelievable”.

Ticketmaster reportedly occupies more than 70 per cent market share of primary ticket services for major U.S. concert venues.

“You ought to be able to get some good advice from people and figure it out,” Ms Blackburn said.

Ticketmaster cancelled sales of Swift’s tour to the public because of the “high demand”.

The entertainment giant reportedly sold over 2 million tickets, which is enough to fill 900 stadiums.

Taylor Swift said the situation was difficult, and called for accountability for music promoters.

“It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.

“I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could,” she said.

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