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The #SunburnChallenge has been blocked on TikTok Australia

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TikTok Australia has partnered with Melanoma Institute Australia for a new campaign to stop glamourising tanning

As Australians prepare for warmer temperatures, TikTok Australia is seeking to put an end to the viral #SunburnChallenge.

The challenge has led to users uploading videos of their sunburned bodies onto the platform.

However, the video-sharing app will begin removing these videos under the ‘Tanning. That’s Cooked’ campaign.

The initiative is targeted at 20–39 year old Australians who are partaking in the trend.

It will use humour to throw shade at tanning, and turn Australia’s tanning culture on its head.

Lee Hunter is the general manager at TikTok, who said humour is the key to shaping this demographic rather than serious corporate or health messages.

“The campaign is inviting TikTok creators to use humour and throw shade at tanning in their own authentic way, helping to spread the word and change the perception of tanning.”

LEE HUNTER, TIKTOK AUSTRALIA

Skin cancer is the most deadly form of the disease for Australians. It is typically caused by an over-exposure to the sun and ultra-violet radiation.

While it is preventable in most cases, the disease is the most common cancer among 20–39 year olds.

“Everyone who searches for a hashtag related to summer sun, tanning and many other summertime phrases, will see the ‘Tanning. That’s Cooked.’ banner and will be provided with information that outlines the dangers of tanning, with links to Melanoma Institute Australia,” Mr Hunter said.

The plea was made by Melanoma Institute Australia (MIA), who have pushed for social media stars and influencers to stop glamourising tanning.

Matthew Browne is the chief executive at MIA, who said the TikTok partnership will help to strengthen the message for younger Australians.

“One Aussie is diagnosed with melanoma every 30 minutes and it claims more lives than the national road toll. Tanning is actually skin cells in trauma.”

MATTHEW BROWNE, MELANOMA INSTITUTE AUSTRALIA

“There is no safe way of sun tanning, including the concept of getting a protective ‘base tan’ at the start of summer.”

“That’s like saying smoking a few cigarettes a day will protect you from developing lung cancer,” he explained.

TikTok has recently stepped up its social responsibility commitments. In October, the platform said it intends to “drive a deeper understanding and awareness of the importance of mental wellbeing”.

According to a recent poll, of over 1,000 participants, 23 per cent of Australians believe mental wellbeing is more important than physical wellbeing.

TikTok has developed wellbeing guides, which share practical advice for people to be more considerate about what they share online.

Costa is a news producer at ticker NEWS. He has previously worked as a regional journalist at the Southern Highlands Express newspaper. He also has several years' experience in the fire and emergency services sector, where he has worked with researchers, policymakers and local communities. He has also worked at the Seven Network during their Olympic Games coverage and in the ABC Melbourne newsroom. He also holds a Bachelor of Arts (Professional), with expertise in journalism, politics and international relations. His other interests include colonial legacies in the Pacific, counter-terrorism, aviation and travel.

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Budget promises or election teasers? Tax cuts in the spotlight

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Let’s be positive this morning and go with “well they must be keeping their powder dry” with an election due (more promises).

This budget will not be passed before then and with new positions of parliament being settled we can only speculate what will eventuate out of it or not.

Yet let us get to the highlights:

Big ticket items include a free weekly latte for all but we have to wait a year or two for it ($5 a week tax cut) and then its a two latte’s equivalent the year after that ($10).

We are treating these tax cut announcements a bit like a coffee card as bracket creep (that is inflation making us pay more taxes) we are getting a little bit of that back.

$150 energy rebate extended to end of the year (must admit we love seeing this on energy bills).

Big win

Student debt 20% reduction is huge as is a proposed increased to repayment thresholds is a big win for those carrying debts.

Bad news in the $20,000 small business asset write off is not being extended (a tax & compliance burden) into next tax year (though I am tipping an election announcement here…)

At a macro level we are back to spending more than we are earning (for the foreseeable future) with a lack of a genuine productivity and growth vision.

Its not hard – either increase our productivity, or go with a smaller government / spending otherwise we just keep creeping up the taxes on the people of Australia.

But let’s be positive as we have been right from the outset and wait on the election date announcement, and proposed policies that go beyond this weeks budget announcement.

Remaining hopeful, as ever. 

Dr Steven Enticott is a tax accountant at CIA Tax and hosts Money Matters on Ticker

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Tax cuts are coming, but not soon, in a cautious budget

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Today’s budget is a cautious and responsible response to the cost-of-living pressures facing voters.

As noted ahead of budget night, many of the major spending initiatives had already been announced.

But, in the only major surprise, there are income tax cuts for all income taxpayers. Even if we need to be patient. The new tax cuts only start in July 2026, with a second round in July 2027.

And as Treasurer Jim Chalmers himself said, they are “modest” cuts. A worker on average earnings will receive A$268 in the first year, rising to $536 in the second year.

Combined with the government’s first round of tax cuts in last year’s budget, this will add up to $2,190 per year in 2027.

The cost to the budget of the latest tax cuts in 2026-27 will be $3 billion, and over three years will be $17.1 billion. The cuts still need to pass parliament.

But calls by economists such as Chris Richardson and Ken Henry for major tax reform have not been heeded. Major reforms inevitably create losers as well as winners. So, big changes were never likely just weeks before an election.

And there is still bracket creep (increases in tax revenues as taxpayers move into higher tax brackets) over the next decade. Total tax receipts are projected to rise from 25.3% of gross domestic product (GDP) in 2024-25 to 26.8% in 2035-36. This will do most of the work in the very gradual windback of the budget deficit.

How concerned should we be about the budget moving into deficit?

In the first back-to-back surpluses for almost 20 years, there were budget surpluses in 2022-23 and 2023-24. This year we are returning to deficit and further deficits are expected for about a decade. Should we be alarmed?

A balanced or surplus budget is not necessarily a good budget. What we want is a budget appropriate to current economic conditions and sustainable in the long run.

The Australian economy has only been growing modestly in recent years and is forecast to grow 1.5% in the current year. Inflation is near the target range in underlying terms. So, a modest deficit is not unreasonable.

The longer run projections show a very gradual return to balance. But this assumes no recession and no further income tax cuts, for a decade. It might be better to rebuild the fiscal position more quickly so as to be better placed to provide fiscal stimulus in the event of a global recession or another pandemic.

‘A new world of uncertainty’

As Chalmers said, we are in a “new world of uncertainty” with “the threat of a global trade war”. The volume of Australian exports is forecast to only expand by 2.5% in 2025-26 and 2026-27, but it could be lower.

In February, the Reserve Bank forecast headline inflation would rebound above the 2% to 3% target range when the electricity rebates expired. The extension of the rebates in Tuesday’s budget as well as the reductions in the price of prescription medicines will help keep inflation below 3%. Headline inflation is forecast to improve to 2.5% in 2026-27.

In the December 2024 budget update, the unemployment rate was forecast to be around 4.5% in mid-2025 and stay around that level for the next couple of years. Given the unemployment rate was steady at 4.1% in February, the reduction to 4.25% seems plausible.

What will it mean for interest rates?

One reason the government went for a modest tax cut rather than a wild “cash splash” is it did not want to undermine the narrative there will be future interest rate cuts by stimulating household spending too much.

If households were given immediate cash to spend, this could drive up inflation.

The Reserve Bank is unlikely to change interest rates at its April 1 meeting. But it would be very unhelpful for the government’s electoral prospects if the minutes showed the central bank had become more concerned about inflation and less likely to cut interest rates at future meetings.

The Reserve Bank is unlikely to feel this budget contains enough government spending to boost economic activity in the near term and therefore change its view on the economic outlook.

So, a further interest rate cut remains possible at the bank’s following meeting on May 20.

And any further relief on interest rates would be welcomed by households – as well as whoever might be in government by then.The Conversation

John Hawkins, Senior Lecturer, Canberra School of Politics, Economics and Society, University of Canberra

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Americans’ economic expectations reach 12-year low

Americans’ economic expectations drop to a 12-year low amid rising prices and uncertainty over Trump’s policies.

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Americans’ economic expectations drop to a 12-year low amid rising prices and uncertainty over Trump’s policies.

In Short

Americans’ economic expectations have plummeted to a 12-year low due to uncertainty over President Trump’s policies and rising prices. Consumer confidence has fallen significantly, with many now pessimistic about their financial future and the stock market.

Americans’ economic expectations are at a 12-year low.

Uncertainty over President Trump’s policies and rising prices are impacting consumer sentiment.

The Conference Board’s latest consumer confidence index is at 92.9 for March, down from 100.1 in February.

This is the lowest level in over four years.

The expectations index, indicating short-term outlook for income, business, and labour market conditions, declined to 65.2 from 72.9.

It remains beneath the 80 mark, often seen as a recession signal, for the second consecutive month.

Financial situation

Consumers’ expectations regarding their financial situation have fallen to their lowest in more than two years.

Yelena Shulyatyeva, a senior economist at the Conference Board, indicated that uncertainty about the economic outlook is affecting consumers’ perceptions of their future financial well-being.

Among the five components contributing to consumer confidence, only the assessment of current labour market conditions improved in March.

Consumers’ future expectations are particularly negative, with inflation expectations rising to 6.2% from 5.8%.

Additionally, for the first time since 2023, consumer sentiment regarding the stock market has turned negative, with only 37.4% expecting stock prices to rise in the coming year.

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