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The rumours were true: Amazon launches pre-Christmas sales

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Amazon is hosting a second ‘Prime’ event this October

Instead of Amazon Prime Day, the company has unveiled its new look ‘Prime Early Access Sale’.

The sale will start on 12 October for Amazon Prime members only, with deals on select items leading up to the main event on 14 October.

The deals are yet to be confirmed, but big brands are lining up to promote their latest gadgets, including: Peloton, Adidas, Lego and New Balance.

Rumours are also circulating there may even be a top 100 list of the most popular or giftable items, which will be made available across the two-day event.

The event comes a few months before Christmas, and other retailers are also getting ready to drop some major sales including Walmart.

Amazon Prime Day is an annual day of sales across a range of technology, homewares and other gadgets.

The annual event typically takes place in July.

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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