The business of influencing

Just how big is the influencing business?

We all see influencers on our social media, but just how big is the influencing business?

Join Ticker Talks Trends host Genevieve Day where we explore the dynamic world of business growth and the evolving landscape of brands and influencers with two of Australia’s most in-demand creators and media personalities – Sarah Davidson and Connor Curran.

The discussion begins with Sarah, who has been in the industry for nearly a decade. She reflects on how the influencer world has changed and adapted since her early days, emphasizing the role of defined genres in growing her following. Connor, known for his journey from MasterChef to full-time foodie creator, talks about the types of brands he collaborates with and shares insights into his growth on social media, particularly through Reels content.

Both Sarah and Connor discuss their experiences working with lifestyle brands, including alcohol companies, and delve into the legalities surrounding such collaborations, considering them as a part of responsible promotion.

Sarah provides advice for content creators looking to transition into becoming key opinion leaders or media personalities. The episode wraps up with both guests sharing their favorite trends on TikTok and Instagram at the moment.

Watch part two below: