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Tech

The big changes coming to Instagram’s IGTV feature

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Instagram is finally acknowledging that IGTV, its first big push into video, didn’t really work out as planned

On Wednesday, the company revealed it is rebranding video feature IGTV as “Instagram TV,” and it’s getting rid of the exclusive IGTV video format.

Videos posted to the main Instagram feed can now run up to 60 minutes long, a major change that many users have long been requesting from the Facebook owned social media platform.

That’s a length previously reserved for IGTV videos — and you’ll no longer have to leave the main app to view them.

A spokesperson for Instagram says the IGTV app, now called the Instagram TV app, will remain as a “destination for people to visit with the intent of watching video.”

Instagram head Adam Mosseri recently said it was “no longer a photo-sharing app,” noting the company was prioritising a shift into video amid significant competition from TikTok and YouTube.

Will the changes impact Instagram Reels?

None of these changes will impact what Instagram is doing with Reels, though. The company’s short-form video platform and TikTok rival will continue to remain separate, we’re told. They won’t be mixed into this feed of videos, if users choose to scroll.

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Tesla’s robotaxi reveal sparks excitement

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Analysts and investors are eagerly awaiting Elon Musk’s big reveal—a fully functional autonomous vehicle that could revolutionise ride-hailing.

Tesla’s stock has soared 52% since Musk first announced the event in April, reflecting high hopes for the launch of its much-anticipated robotaxi.

The vehicle, dubbed the “Cybercab,” is said to be a sleek, two-seater without a steering wheel or pedals—straight out of the future.

Tesla also teased a ride-hailing app that will summon these driverless cars to pick up riders at their chosen locations.

Not convincing

But not everyone is convinced—some analysts warn that while Musk’s vision is bold, the timeline for these innovations may not deliver immediate results.

Musk has a history of overpromising on autonomous tech, and this event might be more about grand ideas than tangible products.

Tesla first floated the robotaxi idea in 2016, with Musk hinting at a future where owners could lease their cars to others for extra income.

If the software keeps pace with Musk’s ambitions, the future of driverless Teslas might be closer than we think.

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Money

Amazon’s 2024 Prime Day expected to make huge impact on tech sector sales

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Market experts believe Amazon’s upcoming event will drive a surge in sales, benefiting Amazon’s stock and boosting consumer tech companies that sell through its platform.

Experts predict that a short-term rally in retail and tech stocks could be seen as revenue spikes.

Founder/CEO of Unearthing Opportunities, and Board Advisor to Power Hero, Bradley A Gastwirth joins to unpack the latest market moves. #featured #trending

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Leaders

Experts reveal AI’s impact on the retail experience in Australia

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AI has become a game-changer for marketers and retailers in Australia, with many consumers reacting positively to AI integration in the retail environment.

 

Retailers are using AI to optimise inventory, personalise shopping, and improve customer service through advanced chatbots.

Shoppers now enjoy personalised recommendations and seamless online shopping experiences.

Predictions suggest more personalised experiences and smarter shopping platforms within the next 12 months.

Will Wilson, RVP of Sales APJ at SAP Emarsys joins to share his insights into how AI is streamlining success on a large scale.

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