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The $10 billion opportunity Hollywood is missing out on

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There is a 10 billion dollar opportunity for Hollywood…if there is more diversity in movies.

Movies with more diverse casts consistently earned more at the box office and generate bigger streaming audiences.

This comes from a Hollywood Diversity Report that was just released, the latest edition of an annual study of the relationship between Hollywood’s bottom line and diversity in front of and behind the camera, from UCLA professors Darnell Hunt and Ana-Christina Ramón.

Viewers are demanding that the pop culture they consume better reflects America’s diversity.

Meaning Hollywood is leaving money on the table when it doesn’t prioritise accurate representation.

Director/Writer/Editor/Producer Chloé Zhao and Frances McDormand on the set of NOMADLAND. Photo by Joshua James Richards. © 2020 20th Century Studios All Rights Reserved

The study assessed global box office revenue and viewership numbers of the top 185 films released in theatres and on major streaming platforms in 2020.

The findings found that movies that featured 41 to 50 per cent actors of colour, performed the best at the box office.

Findings also reported that women and people of colour are significantly more likely to have directed and/or written films with greater on-screen representation, compared to those of their white male counterparts.

“Hollywood would benefit greatly
from embracing 2020’s revelations about the
bottom-line possibilities associated with major
advances on the diversity front”

UCLA professors Darnell Hunt and Ana-Christina Ramón said in the report.

The second part of the report, focusing on television, will be released later this year.

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How Gen Alpha are positioned to shape the future of education

Future of education: how Generation Alpha and engaged parents are shaping schools amid challenges and rapid change

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Future of education: how Generation Alpha and engaged parents are shaping schools amid challenges and rapid change

In Short:
– Future education involves increased parental engagement and adapting to technological changes for younger generations.
– Barriers to involvement include time constraints and poor communication from schools, impacting family-school relationships.
What does the future of education look like for parents and students?
On this episode of Beyond Education, Enquiry Tracker founder Greg Campitelli explores the evolving landscape of schooling with insights from Mark McCrindle, founder of McCrindle Research. McCrindle, a notable social analyst.
In the conversation, he noted significant shifts in education accessibility and the increasing need for parental involvement.
A recent study indicated that 83% of parents prioritise engagement in their children’s schooling, seeking to actively participate despite busy schedules. Parents are investing in education, valuing it highly while wanting to play a hands-on role.
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Trump orders Pentagon to resume nuclear testing immediately

Trump orders Pentagon to resume nuclear testing, raising concerns over arms race and global safety

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Trump orders Pentagon to resume nuclear testing, raising concerns over arms race and global safety

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In Short:
– Trump ordered the Pentagon to resume nuclear testing, risking global tensions and retaliation from other nations.
– Proliferation concerns are rising as nuclear states modernise arsenals and the New START Treaty nears expiration.
US President Donald Trump has ordered the Pentagon to resume nuclear weapons testing immediately, aiming to align with testing programs from other countries according to the conversation.Resuming explosive nuclear tests would likely trigger retaliatory responses from nuclear-armed nations like Russia and China, worsening the arms race and increasing global risks.

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The potential for worldwide radioactive fallout remains high, even for underground tests. The Comprehensive Nuclear Test Ban Treaty, signed by 187 states, prohibits such testing, yet the US remains a signatory without ratification, bound not to violate the treaty’s intent.

Nuclear weapon testing, once crucial for understanding weapon effects and military planning, has diminished. Since World War II, nuclear tests have largely focused on developing new designs. Significant environmental and health concerns led to a moratorium on atmospheric testing in the early 1960s and the Partial Test Ban Treaty in 1963.

Many countries, including the US, stopped explosive testing in the 1990s. Technological advancements allowed nations to develop nuclear weapons without the need for actual explosions.

Proliferation Risks

Nuclear proliferation continues, with all nine nuclear-armed states investing heavily in modernising their arsenals. This raises concerns about lowered thresholds for using such weapons.

Recent conflicts involving nuclear threats have escalated, and the number of nuclear weapons operationally available has begun to rise again. Russia has tested advanced nuclear weapons, while China is rapidly expanding its military capabilities.

The New START Treaty, which confines the nuclear capabilities of the US and Russia, is set to expire soon, with no successor treaty negotiations underway.

The Doomsday Clock has moved closer to midnight this year, highlighting the heightened dangers facing the world today.

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US–China trade talks are a handshake, not a deal

Trump and Xi unofficially extend tariff truce, with US concessions and Chinese commitments on soybeans, fentanyl, and rare earths.

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Trump and Xi unofficially extend tariff truce, with US concessions and Chinese commitments on soybeans, fentanyl, and rare earths.


Presidents Trump and Xi extend their tariff truce in an informal meeting, with US cuts and Chinese promises on soybeans, fentanyl, and rare earths.

Steve Gopalan from SkandaFX cautions this is unofficial and deeper issues between the two super powers remain.

#USChina #TradeTruce #Tariffs #GlobalMarkets #Soybeans #RareEarths #UnofficialDeal #TickerNews


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