News
The $10 billion opportunity Hollywood is missing out on
There is a 10 billion dollar opportunity for Hollywood…if there is more diversity in movies.
Movies with more diverse casts consistently earned more at the box office and generate bigger streaming audiences.
This comes from a Hollywood Diversity Report that was just released, the latest edition of an annual study of the relationship between Hollywood’s bottom line and diversity in front of and behind the camera, from UCLA professors Darnell Hunt and Ana-Christina Ramón.
Viewers are demanding that the pop culture they consume better reflects America’s diversity.
Meaning Hollywood is leaving money on the table when it doesn’t prioritise accurate representation.
The study assessed global box office revenue and viewership numbers of the top 185 films released in theatres and on major streaming platforms in 2020.
The findings found that movies that featured 41 to 50 per cent actors of colour, performed the best at the box office.
Findings also reported that women and people of colour are significantly more likely to have directed and/or written films with greater on-screen representation, compared to those of their white male counterparts.
“Hollywood would benefit greatly
UCLA professors Darnell Hunt and Ana-Christina Ramón said in the report.
from embracing 2020’s revelations about the
bottom-line possibilities associated with major
advances on the diversity front”
The second part of the report, focusing on television, will be released later this year.
News
NASA’s Artemis II launch: Argentina joins first crewed moon mission in 50 years
NASA’s Artemis II rocket is ready for its first crewed Moon mission in over 50 years, featuring Argentina’s ATENEA microsatellite.
NASA’s Artemis II rocket is ready for its first crewed Moon mission in over 50 years, featuring Argentina’s ATENEA microsatellite.
NASA’s Artemis II rocket has arrived at Kennedy Space Center, marking the first crewed Moon mission in more than five decades.
The mission will carry a crew of four astronauts on a ten-day journey around the Moon, with a wet dress rehearsal scheduled for February 2 to test all systems.
In a historic moment for Latin America, Argentina’s ATENEA microsatellite will join the Artemis II mission as secondary cargo. Developed through a collaboration of Argentine institutions, ATENEA will collect crucial data on radiation and communications systems in space, making Argentina the only Latin American country contributing to this milestone mission.
The Artemis II mission will also validate life support and spacecraft systems ahead of Artemis III, NASA’s planned crewed lunar landing in 2027. With the SLS rocket and Orion spacecraft now on Launch Pad 39B, excitement is building for this next giant leap in space exploration.
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News
Iran warns U.S. retaliation as protest death toll soars — executions feared, nationwide unrest
Iran warns of severe retaliation against U.S. strikes, amid escalating tensions and internal unrest.
Iran warns of severe retaliation against U.S. strikes, amid escalating tensions and internal unrest.
Iran has issued a stark warning of a severe response to any U.S. military strike, with leaders stressing that military action would be treated as an act of war.
President Masoud Pezeshkian cautioned that attacks on strategic sites or leadership figures could trigger retaliation against U.S. and allied forces in the region — including potential targets in Israel and American bases. These warnings come as tensions between Tehran and Washington escalate amid sustained unrest across Iran.
The backdrop for this diplomatic brinkmanship is a bitter standoff between Tehran and the U.S., with U.S. President Donald Trump publicly debating options for intervention and criticising Iran’s leadership.
Tehran, for its part, has blamed external forces for stoking internal dissent and insists it will fiercely defend its sovereignty.
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#IranProtests #IranUSConflict #MiddleEastTensions #HumanRights #IranDeathToll #ProtestCrackdown #GlobalNews
News
EU condemns Trump’s Greenland tariff threats: Trade tensions escalate
Major EU nations criticize Trump’s Greenland tariffs as “blackmail,” risking trade agreements and raising tensions across the Atlantic.
Major EU nations criticize Trump’s Greenland tariffs as “blackmail,” risking trade agreements and raising tensions across the Atlantic.
Major EU nations are pushing back against President Trump’s tariff threats over Greenland, calling them “blackmail” and raising tensions across the Atlantic. Germany and France are reportedly considering economic countermeasures to respond to the U.S. stance.
Trade agreements with the UK and the EU could be at risk, as these threats put key negotiations in jeopardy. The European Parliament is also expected to pause discussions on the EU-U.S. trade deal, signaling a growing rift.
Meanwhile, British officials insist their position on Greenland is non-negotiable, adding complexity to an already tense situation.
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#TrumpTariffs #Greenland #EUTensions #TradeWars #USPolitics #GlobalEconomy #EUTrade #NationalSecurity
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