The e-commerce platforms, known for cheap fast fashion, are now doubling down on toys just in time for the holidays.
These apps, often dubbed “digital dollar stores,” are gaining ground with bargain-hunting shoppers.
Toys have become one of Shein’s fastest-growing categories, with double-digit sales growth year-over-year. But regulators and toy companies warn about counterfeit goods on these platforms, raising safety concerns. Products resembling Mattel’s Hot Wheels and Spin Master’s Ms. Rachel dolls have been flagged as potential knock-offs.
Despite these warnings, companies like MGA Entertainment are considering selling on these platforms to tap into their growing user base. Shein and Temu are aggressively courting sellers, offering incentives like fee waivers and expanded access.
