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Tariffs disadvantage PepsiCo in cola competition with Coca-Cola

Trump’s tariffs disadvantage Pepsi as concentrate production in Ireland faces 10% levy, while Coca-Cola remains less affected.

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Trump’s tariffs disadvantage Pepsi as concentrate production in Ireland faces 10% levy, while Coca-Cola remains less affected.

In Short

PepsiCo is struggling in the soda market due to a new 10% tariff on its Irish concentrate, while Coca-Cola, which produces more domestically, gains a competitive edge.

Both companies face rising costs from a 25% aluminum tariff, contributing to concerns about increasing soda prices and market share for PepsiCo.

PepsiCo and Coca-Cola are currently facing challenges in the soda market, exacerbated by recent tariff changes.

PepsiCo manufactures most of its U.S. soda concentrate in Ireland, benefitting from low corporate taxes. However, the recent implementation of a 10% tariff on its concentrate has placed Pepsi at a disadvantage compared to Coca-Cola, which produces more of its concentrate domestically.

Coca-Cola has historically produced concentrate in both Ireland and the U.S., notably in Atlanta and Puerto Rico. This allows Coca-Cola to avoid the tariffs affecting Pepsi, impacting their competitive position in the market. Analysts suggest that the unforeseen tariffs have shifted the advantage towards Coca-Cola.

Riding prices

Additionally, both companies are facing a 25% tariff on aluminum imports, particularly concerning for Coca-Cola, which sources some aluminum from Canada. Rising prices for soda are a potential consequence of these tariffs.

PepsiCo’s market share has been declining, and the timing of these tariffs could hinder its efforts to regain footing in the U.S. soda market. They also have additional concentrate production in locations like Texas and Uruguay, but the company has not provided specific strategies for addressing the tariff impact.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Big Tech earnings spark investor unease over AI spending

Investors monitor Big Tech’s AI investments, with Meta thriving while Microsoft and Tesla face uncertainty over growth and returns.

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Investors monitor Big Tech’s AI investments, with Meta thriving while Microsoft and Tesla face uncertainty over growth and returns.

Investors are reacting sharply to Big Tech earnings this week, sending a clear signal that massive spending must translate into real growth. Markets are becoming less forgiving as companies pour billions into artificial intelligence, data centres and future tech while returns remain uncertain.

Meta has delivered a standout performance, posting a 24 percent jump in revenue for the December quarter, fuelled by AI-powered advertising. The company is doubling down on its strategy, with aggressive investment in AI and infrastructure expected to drive a further 33 percent growth this quarter.

Microsoft and Tesla tell a more cautious story. Microsoft reported only modest growth in its Azure cloud business, raising questions about its exposure to OpenAI, while Tesla plans to double spending on AI and autonomous driving. Analysts warn of a widening gap between bold AI ambitions and what investors expect in returns.

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Federal Reserve holds interest rates amid economic uncertainty

Federal Reserve holds interest rates steady, balancing inflation and jobs, as some governors advocate for a cut. #FederalReserve #InterestRates #Economy

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Federal Reserve holds interest rates steady, balancing inflation and jobs, as some governors advocate for a cut.

The Federal Reserve has opted to keep interest rates unchanged, marking the first pause since July. Officials are showing little urgency to resume cuts, even after previous rate reductions.

Two Fed governors opposed the decision, calling for a quarter-point cut, highlighting ongoing debates within the rate-setting committee, which includes both appointed governors and regional bank presidents.

Concerns over the job market and persistent inflation continue to weigh heavily on the Fed’s policy decisions, leaving economists and investors closely watching the next moves.

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#FederalReserve #InterestRates #Economy


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Trump warns Iran as U.S. naval forces approach amid rising tensions

Trump urges Iran to resume nuclear talks or face stronger U.S. military response amid economic struggles and tensions rise.

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Trump urges Iran to resume nuclear talks or face stronger U.S. military response amid economic struggles and rising tensions.

U.S. President Donald Trump has urged Iran to return to nuclear negotiations, warning that failure to do so could result in a far more severe military response. Posting on Truth Social, Trump signalled a hardening stance as tensions between Washington and Tehran continue to rise.

Trump confirmed that a U.S. naval strike group led by the USS Abraham Lincoln is moving towards Iran, as protests grow inside the country over alleged government repression.

The show of force comes amid heightened regional instability and mounting pressure on the Iranian leadership.

#Trump #Iran #USForeignPolicy


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