It was meant to rescue the global entertainment industry, investors told that subscriber growth would lead to profit.
2012- the beginning of the streaming era as we know it.
Netflix started producing its own original content in order to have more control over the content they offered, and to differentiate themselves from competitors.
They took a massive risk to produce their first in house tv show.
House of Cards was a smash hit. But also, the beginning of a new term – binge-worthy content.
By producing their own shows, Netflix was able to offer unique and exclusive programming that could only be found on their platform, which helped to attract and retain subscribers.
