In a bid to provide an elevated and personalized music discovery experience, Spotify has unveiled its latest innovation—an AI-powered DJ feature.

This introduction comes as a response to Apple Music’s advancements in personalization, as the two major streaming platforms continue to compete for supremacy in the digital music landscape.

The newly launched AI DJ feature, available to premium subscribers, redefines music discovery by utilizing the capabilities of artificial intelligence. By analyzing individual user preferences, listening history, and mood, the feature generates customized playlists and mixes.

The dynamic approach aims to replicate the experience of having a personal DJ curating music selections, combining tracks that align with the user’s musical taste and emotional state. Additionally, subscribers can choose to hear commentary from Spotify’s Head of Cultural Partnerships, Xavier “X” Jernigan, in English.

The AI DJ algorithm takes into account a range of factors, including favorite artists, user-generated playlists, and external influences like the time of day, location, and weather. This comprehensive approach creates an adaptable music experience that resonates with various situations.

Beyond enhancing personal playlists, AI DJ also adds a social element to the streaming experience.

It enables Spotify users to share their AI-generated mixes with friends and followers, tapping into the growing trend of social music sharing and fostering interactive engagement.

This introduction is not only exciting for music enthusiasts but also a strategic move by Spotify to respond to Apple Music’s personalized playlists, which have gained significant traction for their tailored music recommendations and curated playlists.

How to find it

The competition between Spotify and Apple Music has fueled a wave of innovation, ultimately benefiting music consumers.

To access the Spotify AI DJ feature, users can open the Spotify mobile app on iOS or Android devices and navigate to the ‘Made for You’ hub within the Search tab. From there, they can click on DJ to explore the new AI-powered music discovery experience.