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Social media dubbed least trusted industry

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Social media has been rated the least trusted industry in a new global survey

Social Media has been ranked as the least trusted industry in a survey of 15,000 people across 15 countries worldwide.

Global communications firm Edelman conducted the report. It revealed the social media industry has received the lowest trust rating.

A total of 12 industries were presented in the survey, and social media came in last at just 47%.

While, the technology Industry led the survey as most trusted, with a score of 76%.

This latest report also found that an average of 73% of global respondents worry about their data privacy.

Untrustworthy culprits

The results support a smaller study of 2225 social media users in the United States, conducted by Insider Intelligence.

It found Facebook was the least trusted social media platform, for the second year running.

On the contrary, Pinterest ranked as the most trusted platform, beating previous favourite LinkedIn.

Diminishing trust

The worsening trust in social media is to be expected, when reflecting on the serious issues plaguing the industry recently.

The industry has experienced data privacy breaches, misinformation, disinformation and violent content due to a lack of moderation.

At one point, Facebook even temporarily blocked Australian content to dispute government regulations.

The instability of the social media industry has never been more apparent than over the past few weeks.

Elon Musk has taken the reigns of Twitter, and has been quick to make drastic changes, with far-reaching consequences.

Other tech giant tycoon, Mark Zuckerberg has laid off thousands of staff due to his vision of the Metaverse becoming more virtual than reality.

Social media is in a state of constant change.

The platforms are ill equipped to keep up with the number of users and volume of content being generated on a daily basis.

Therefore, instilling and increasing public trust in the industry may be an extremely challenging goal to achieve.

Report by Dr Karen Sutherland, University of the Sunshine Coast and Dharana Digital 

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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OpenAI prepares first consumer device amid revenue boom

OpenAI plans to launch a screenless smart speaker by late 2026, shifting focus to hardware amid significant revenue growth.

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OpenAI plans to launch a screenless smart speaker by late 2026, shifting focus to hardware amid significant revenue growth.


OpenAI is gearing up to launch its first-ever consumer hardware device in late 2026. The product is expected to be a screenless smart speaker, signalling the tech giant’s move beyond software and into the world of physical devices.

The device comes after OpenAI acquired a promising hardware startup to accelerate development.

The company is also pushing a strategy to strengthen domestic manufacturing, working closely with U.S. manufacturers to secure efficient production of essential components.

Despite the progress, technical hurdles remain, especially around the device’s listening capabilities, which could delay the rollout.

This development comes on the heels of OpenAI reporting an annualised revenue of over $20 billion in 2025, representing a staggering 233% increase from the previous year. The combination of massive revenue growth and expansion into hardware marks a new era for the AI pioneer.

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#OpenAI #SmartSpeaker #AIHardware #TechNews #Innovation #Manufacturing #AIRevenue #FutureTech


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Putin invited to Trump’s Gaza Peace Board

Putin invited to U.S.-led ‘Board of Peace’ for Gaza amid ceasefire efforts and reconstruction debates.

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Putin invited to U.S.-led ‘Board of Peace’ for Gaza amid ceasefire efforts and reconstruction debates.

Russian President Vladimir Putin has reportedly received an invitation to join the U.S.-led ‘Board of Peace’ for Gaza, according to the Kremlin. The council, created by President Donald Trump, is designed to maintain a ceasefire between Israel and Hamas while overseeing the region’s reconstruction.

Kremlin spokesman Dmitry Peskov said Moscow will review the details of the invitation before responding. The board has already extended invitations to several world leaders, with some nations confirming their participation.

The proposal has sparked debate because the Trump administration reportedly requires participating nations to pay $1 billion to secure a permanent seat. Putin’s potential involvement also raises concerns, given his ongoing conflict with Ukraine.

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#GazaPeace #Putin #Trump #MiddleEast #InternationalRelations #WorldLeaders #Ceasefire #GlobalPolitics


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Trump escalates Greenland standoff as Europe weighs retaliation

Denmark boosts Greenland troops as Trump pushes U.S. control, prompting European leaders to seek diplomatic solutions amidst rising tensions.

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Denmark boosts Greenland troops as Trump pushes U.S. control, prompting European leaders to seek diplomatic solutions amidst rising tensions.

Denmark has deployed additional troops to Greenland after President Donald Trump renewed his push for U.S. control of the island, linking the issue to what he claims cost him a Nobel Peace Prize.

The move has raised alarm across Europe, with leaders scrambling to prevent a fresh transatlantic crisis.

Trump has warned of tariffs against countries opposing American control of Greenland, calling the territory vital to U.S. security interests. Norway’s Prime Minister Jonas Gahr Støre has privately raised concerns with Trump, while EU officials assess potential coordinated countermeasures.

Despite the rhetoric, European leaders remain cautious. With U.S. influence deeply embedded in Europe’s defence and security framework, the bloc is keen to avoid further escalation as diplomatic negotiations continue behind the scenes.

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