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Social media dubbed least trusted industry

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Social media has been rated the least trusted industry in a new global survey

Social Media has been ranked as the least trusted industry in a survey of 15,000 people across 15 countries worldwide.

Global communications firm Edelman conducted the report. It revealed the social media industry has received the lowest trust rating.

A total of 12 industries were presented in the survey, and social media came in last at just 47%.

While, the technology Industry led the survey as most trusted, with a score of 76%.

This latest report also found that an average of 73% of global respondents worry about their data privacy.

Untrustworthy culprits

The results support a smaller study of 2225 social media users in the United States, conducted by Insider Intelligence.

It found Facebook was the least trusted social media platform, for the second year running.

On the contrary, Pinterest ranked as the most trusted platform, beating previous favourite LinkedIn.

Diminishing trust

The worsening trust in social media is to be expected, when reflecting on the serious issues plaguing the industry recently.

The industry has experienced data privacy breaches, misinformation, disinformation and violent content due to a lack of moderation.

At one point, Facebook even temporarily blocked Australian content to dispute government regulations.

The instability of the social media industry has never been more apparent than over the past few weeks.

Elon Musk has taken the reigns of Twitter, and has been quick to make drastic changes, with far-reaching consequences.

Other tech giant tycoon, Mark Zuckerberg has laid off thousands of staff due to his vision of the Metaverse becoming more virtual than reality.

Social media is in a state of constant change.

The platforms are ill equipped to keep up with the number of users and volume of content being generated on a daily basis.

Therefore, instilling and increasing public trust in the industry may be an extremely challenging goal to achieve.

Report by Dr Karen Sutherland, University of the Sunshine Coast and Dharana Digital 

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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Business

New York Stock Exchange in free fall

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Human error sends the New York Stock Exchange tumbling

We’ve all made mistakes at the office from time to time, but spare a thought for one worker who may have single-handedly brought down the New York Stock Exchange with just one tiny error.

The mistake of one employee has wiped billions of dollars off the charts for some of the globe’s largest companies.

The individual reportedly triggered wild swings and volatility on the New York Stock Exchange.

A number of big brand names were caught up in the catastrophe. It included McDonald’s, Walmart, and Mobil.

The NYSE eventually came clean. Officials admitted the“root cause” of the screw-up was a “manual error” from a staff member in the backup data centre.

The employee accidentally left the system running.

That’s why some stocks behaved as if trading had already started, with no opening prices being set, sending the market into a meltdown. #trending #featured

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Sport

Bombshell pro-Russian video emerges from Australian Open

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A bombshell video has emerged of the father of tennis star Novak Djokovic, amplifying the Russian controversy the Australian Open

 
Djokovic’s father was seen posing for pictures with a group of Putin supporters after his son won against Russia’s Andrey Rublev, to qualify for his 10th semi-final.

Russian flags have been banned from the Australian Open, but that didn’t stop one fan.

A man was seen holding a Russian flag with Putin’s face on it and wearing a t-shirt with the pro-war ‘Z’ symbol on it.

Four spectators were questioned by police and evicted from Melbourne Park.

After losing her semi-final, Belarusian Viktoria Azarenka hit back at media when pressed on tennis’ relationship with Russia’s war on Ukraine.

She told reporters incidents like Novak’s father posing with Russian fans have nothing to do with players.

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World

FBI Director discusses classified documents as U.S. lawmakers demand answers

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Bipartisan outrage on Capitol Hill as politicians say the Biden administration is stonewalling their quest for answers

FBI Director Christopher Wray is speaking out for the first time after several batches of classified documents were discovered in U.S. President Joe Biden’s Wilmington home and Washington think tank office.

On Thursday, Wray urged lawmakers and officials to be “conscious of the rules” when dealing with classified documents.

The statements appear to be a veiled criticism of President Biden after news broke that some of the classified papers in the President’s possession date back 14-years ago to when Biden was a Delaware Senator raising questions if this is a pattern for the president to mishandle classified information.

Meanwhile, on Capitol Hill, there is bipartisan outrage as lawmakers say the Biden administration is stonewalling them in their quest for answers.

Currently, both Biden and former President Donald Trump are facing special counsel investigations into their mishandling of classified documents—and just this week, former Vice President Mike Pence turned over classified documents to the DOJ.

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