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Social media dubbed least trusted industry

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Social media has been rated the least trusted industry in a new global survey

Social Media has been ranked as the least trusted industry in a survey of 15,000 people across 15 countries worldwide.

Global communications firm Edelman conducted the report. It revealed the social media industry has received the lowest trust rating.

A total of 12 industries were presented in the survey, and social media came in last at just 47%.

While, the technology Industry led the survey as most trusted, with a score of 76%.

This latest report also found that an average of 73% of global respondents worry about their data privacy.

Untrustworthy culprits

The results support a smaller study of 2225 social media users in the United States, conducted by Insider Intelligence.

It found Facebook was the least trusted social media platform, for the second year running.

On the contrary, Pinterest ranked as the most trusted platform, beating previous favourite LinkedIn.

Diminishing trust

The worsening trust in social media is to be expected, when reflecting on the serious issues plaguing the industry recently.

The industry has experienced data privacy breaches, misinformation, disinformation and violent content due to a lack of moderation.

At one point, Facebook even temporarily blocked Australian content to dispute government regulations.

The instability of the social media industry has never been more apparent than over the past few weeks.

Elon Musk has taken the reigns of Twitter, and has been quick to make drastic changes, with far-reaching consequences.

Other tech giant tycoon, Mark Zuckerberg has laid off thousands of staff due to his vision of the Metaverse becoming more virtual than reality.

Social media is in a state of constant change.

The platforms are ill equipped to keep up with the number of users and volume of content being generated on a daily basis.

Therefore, instilling and increasing public trust in the industry may be an extremely challenging goal to achieve.

Report by Dr Karen Sutherland, University of the Sunshine Coast and Dharana Digital 

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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‘May God bless you and guide you’: Biden’s farewell letter to Trump revealed

Biden’s farewell letter to Trump shows civility, wishing him well, highlighting a tradition that transcends political divides.

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Former President Joe Biden’s farewell letter to President Trump shows civility, wishing him well, highlighting a tradition that transcends political divides.

This letter was made public by Fox News and showcases a rare moment of civility between these two polarising figures in American politics.

In the letter, Biden expresses his best wishes for Trump and his family as he departs from the presidency.

Biden’s note reads:
“Dear President Trump,

As I take leave of this sacred office, I wish you and your family all the best in the next four years. The American people – and people around the world – look to this house for steadiness in the inevitable storms of history, and my prayer is that in the coming years will be a time of prosperity, peace, and grace for our nation.

May God bless you and guide you as He has blessed and guided our beloved country since our founding.

Joe Biden 1-20-25.”

The letter concludes with a prayer for guidance and blessings for Trump, reflecting the sentiments often associated with presidential transitions.

This gesture may be viewed as a simple act of goodwill or simply as politics at play.

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Low-capital innovation fuels global expansion for hospitality group

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Gin & Luck, the parent company of the iconic Death & Co cocktail bars, is redefining hospitality with an innovative, low-capital growth strategy.

By combining traditional expansion methods with crowdfunding, the company has not only scaled globally but also cultivated a community of loyal supporters.

David Kaplan, CEO of Gin & Luck, highlights the importance of balancing creativity, sustainability, and inclusivity in their approach. Crowdfunding, he notes, aligned perfectly with their values, allowing them to raise capital while engaging directly with their audience.

What began as a single bar in New York has evolved into a globally recognised brand, proving that bold ideas and modern business models can drive transformative success. Gin & Luck’s story offers a blueprint for thriving in an ever-changing hospitality landscape.

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Fast-moving wildfire prompts evacuations in LA area

Rapid Wildfire in Castaic, LA: Over 100 Acres Burnt, Evacuations Issued Amid Thick Smoke

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Rapid Wildfire in Castaic, LA: Over 100 Acres Burnt, Evacuations Issued Amid Thick Smoke

Firefighters in Los Angeles are currently engaged in combating a rapidly spreading wildfire in the Castaic area.

The fire has expanded quickly, consuming over 100 acres in under one hour.

Due to the fire’s fast growth, evacuation orders have been issued for local residents.

The blaze has also generated a significant amount of smoke, creating a dense cloud over northern Los Angeles.

Members of the community are being urged to stay informed and follow safety instructions.

Officials are working to contain the fire and minimise its impact on nearby areas.

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