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Social media dubbed least trusted industry

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Social media has been rated the least trusted industry in a new global survey

Social Media has been ranked as the least trusted industry in a survey of 15,000 people across 15 countries worldwide.

Global communications firm Edelman conducted the report. It revealed the social media industry has received the lowest trust rating.

A total of 12 industries were presented in the survey, and social media came in last at just 47%.

While, the technology Industry led the survey as most trusted, with a score of 76%.

This latest report also found that an average of 73% of global respondents worry about their data privacy.

Untrustworthy culprits

The results support a smaller study of 2225 social media users in the United States, conducted by Insider Intelligence.

It found Facebook was the least trusted social media platform, for the second year running.

On the contrary, Pinterest ranked as the most trusted platform, beating previous favourite LinkedIn.

Diminishing trust

The worsening trust in social media is to be expected, when reflecting on the serious issues plaguing the industry recently.

The industry has experienced data privacy breaches, misinformation, disinformation and violent content due to a lack of moderation.

At one point, Facebook even temporarily blocked Australian content to dispute government regulations.

The instability of the social media industry has never been more apparent than over the past few weeks.

Elon Musk has taken the reigns of Twitter, and has been quick to make drastic changes, with far-reaching consequences.

Other tech giant tycoon, Mark Zuckerberg has laid off thousands of staff due to his vision of the Metaverse becoming more virtual than reality.

Social media is in a state of constant change.

The platforms are ill equipped to keep up with the number of users and volume of content being generated on a daily basis.

Therefore, instilling and increasing public trust in the industry may be an extremely challenging goal to achieve.

Report by Dr Karen Sutherland, University of the Sunshine Coast and Dharana Digital 

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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Antitrust concerns arise for streaming sports venture

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U.S. lawmakers Jerry Nadler and Joaquin Castro expressed competition concerns regarding the planned sports streaming joint venture involving Walt Disney, Fox, and Warner Bros Discovery.

They addressed these concerns in a letter to the CEOs of the media companies, questioning the impact on access, competition, and choice in the sports streaming market.

Voicing apprehension about potential consumer price hikes and unfair licensing terms for sports leagues and distributors, they requested responses by April 30, urging the companies to also send their replies to the Department of Justice.

Despite the companies’ announcement in February of launching a joint sports streaming service in the autumn to attract younger viewers, the deal faces DOJ scrutiny and an antitrust lawsuit from FuboTV. While Disney and Warner Bros remained silent on the matter, Fox declined to comment.

The joint venture encompasses a broad range of professional and collegiate sports rights, including NFL, NBA, MLB, FIFA World Cup, and college competitions, offering non-exclusive access to sports networks such as ESPN, Fox Sports 1, and TNT via a new streaming app.

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Trump trial: will the jury selection impact the trial’s outcome?

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The Trump hush money trial has progressed with the selection of the first seven jurors, marking a significant step in the legal proceedings.

  • Seven jurors were selected

  • Defense and prosecution lawyers questioned potential jurors for impartiality

  • The judge warned lawyers he would not tolerate disruptions after he said Former US President Donald Trump audibly muttered during a prospective juror’s questioning

The selection of jurors is a crucial step in ensuring a fair trial, as they will ultimately decide Formers US President Donald Trump’s fate in this legal battle, as reported by Reuters.

The process of jury selection involves careful vetting of potential jurors to ensure impartiality and fairness.

Each juror’s background, beliefs, and potential biases are scrutinised to ensure they can render an impartial verdict based solely on the evidence presented in court.

With seven jurors already chosen, the selection process is expected to continue as both the prosecution and defence seek individuals who can objectively weigh the evidence.

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How a ransomware attack would disrupt the food supply chain

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Massive financial gains continue to be one of the top motivating factors behind cyberattacks.

The Information Technology – Information Sharing and Analysis Center (IT-ISAC) has been tracking ransomware incidents and trends since 2021.

Despite government and law enforcement efforts to take down malicious infrastructure, new ransomware strains continue to emerge.

The company just released its analysis of the 2023 ransomware landscape report and insights for 2024.

Jonathan Braley, Director of the Food and Ag-ISAC joins Veronica Dudo to discuss. #IN AMERICA TODAY #featured #ransomware #ransomwareattacks #foodsupplychain

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