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Social media dubbed least trusted industry

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Social media has been rated the least trusted industry in a new global survey

Social Media has been ranked as the least trusted industry in a survey of 15,000 people across 15 countries worldwide.

Global communications firm Edelman conducted the report. It revealed the social media industry has received the lowest trust rating.

A total of 12 industries were presented in the survey, and social media came in last at just 47%.

While, the technology Industry led the survey as most trusted, with a score of 76%.

This latest report also found that an average of 73% of global respondents worry about their data privacy.

Untrustworthy culprits

The results support a smaller study of 2225 social media users in the United States, conducted by Insider Intelligence.

It found Facebook was the least trusted social media platform, for the second year running.

On the contrary, Pinterest ranked as the most trusted platform, beating previous favourite LinkedIn.

Diminishing trust

The worsening trust in social media is to be expected, when reflecting on the serious issues plaguing the industry recently.

The industry has experienced data privacy breaches, misinformation, disinformation and violent content due to a lack of moderation.

At one point, Facebook even temporarily blocked Australian content to dispute government regulations.

The instability of the social media industry has never been more apparent than over the past few weeks.

Elon Musk has taken the reigns of Twitter, and has been quick to make drastic changes, with far-reaching consequences.

Other tech giant tycoon, Mark Zuckerberg has laid off thousands of staff due to his vision of the Metaverse becoming more virtual than reality.

Social media is in a state of constant change.

The platforms are ill equipped to keep up with the number of users and volume of content being generated on a daily basis.

Therefore, instilling and increasing public trust in the industry may be an extremely challenging goal to achieve.

Report by Dr Karen Sutherland, University of the Sunshine Coast and Dharana Digital 

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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U.S. – India trade deal cuts tariffs and reshapes global energy flows

US cuts tariffs on Indian goods to 18%; India reduces Russian oil imports and enhances US energy purchases.

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US cuts tariffs on Indian goods to 18%; India reduces Russian oil imports and enhances US energy purchases.

The United States has reduced tariffs on Indian goods to 18 percent following a landmark trade agreement. This move comes after months of trade tensions between the two nations and is seen as a major win for India’s economy.

Under the deal, India will end its purchases of Russian oil while increasing imports of U.S. energy and other products. Prime Minister Narendra Modi praised the agreement, saying it will strengthen India’s economic growth and global trade relationships.

Following the announcement, U.S.-listed shares of major Indian companies have seen positive movement, signalling investor confidence in the trade deal.

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Iran orders nuclear talks with the U.S. as tensions rise at home and abroad

Iran seeks nuclear talks with the U.S. in Turkey, amid concerns over missiles, uranium, and domestic unrest.

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Iran seeks nuclear talks with the U.S. in Turkey, amid concerns over missiles, uranium, and domestic unrest.

Iran’s President has ordered the resumption of nuclear negotiations with the United States, with talks expected to take place in Turkey in the coming weeks.

Iran’s Foreign Ministry says regional countries will help facilitate the discussions, signalling a renewed diplomatic push after years of stalled engagement and rising tensions.

Despite the move, officials warn the talks won’t be easy, with deep disagreements still unresolved on both sides.


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Trump responds as Kristi Noem mandates body cameras for federal officers in Minneapolis

Trump advocates body cameras for police to prevent false claims; Noem mandates all federal officers in Minneapolis to wear them.

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Trump advocates body cameras for police to prevent false claims; Noem mandates all federal officers in Minneapolis to wear them.


Homeland Security Secretary Kristi Noem has ordered body cameras for all federal agents in Minneapolis following public outrage over the deaths of two U.S. citizens at the hands of immigration officers. Donald Trump says body cameras help prevent false claims against police.

The policy change comes as videos and eyewitness accounts have challenged official narratives and fuelled demands for transparency and reform.


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