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Rise of the micro-influencer – Google’s biggest change to SEO

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As we enter the year 2024, the world of Search Engine Optimization (SEO) is gearing up for significant changes.

 
In a world where online visibility is crucial, staying ahead of the curve in the digital realm is more important than ever. Here’s a glimpse into what the future holds for SEO.

1. Voice Search Dominance: With the rise of virtual assistants, voice search is set to take the lead. Optimizing for natural language queries will be paramount.

2. Video SEO: Video content will continue to grow in popularity. SEO strategies must adapt to ensure videos rank well in search results.

3. AI-Driven SEO: Artificial intelligence will play a pivotal role in SEO. Algorithms will become smarter, offering personalised search results.

4. Mobile-First Indexing: Google’s mobile-first approach will demand mobile-friendly websites for better rankings.

5. E-A-T and YMYL: Expertise, Authoritativeness, and Trustworthiness (E-A-T) will remain vital, especially for Your Money or Your Life (YMYL) content.

6. User Experience Focus: Google’s Core Web Vitals will emphasise site speed and user experience, affecting rankings.

7. Local SEO: Local businesses will rely on hyper-local targeting as Google refines its local search algorithms.

8. Featured Snippets: Featured snippets will continue to evolve, impacting click-through rates.

9. Content Quality: Quality content remains king. In-depth, well-researched, and engaging content will stand out.

10. Blockchain SEO: The use of blockchain technology may lead to more transparent and secure SEO practices. #featured

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Critics voice concerns over rushed social media ban

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The Australian legislation, pushed through Parliament with 33 other bills on the last sitting day, has sparked debate due to its rapid approval and limited public consultation.

While proponents argue the ban addresses mental health issues linked to excessive social media use, critics, including cybersecurity experts, warn of potential unintended consequences, such as driving young users to unregulated platforms.

Concerns also extend to the single-day consultation period, which saw 15,000 responses, indicating the community’s deep interest in the issue.

Craig Ford, co-founder of Cyber Unicorns, joined to discuss the controversial legislation.

He advocated embedding robust cyber education in schools as a more sustainable solution, highlighting the need to foster digital literacy among young Australians.

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Temu trouble for toy market as Christmas fast approaches

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The e-commerce platforms, known for cheap fast fashion, are now doubling down on toys just in time for the holidays.

 

These apps, often dubbed “digital dollar stores,” are gaining ground with bargain-hunting shoppers.

Toys have become one of Shein’s fastest-growing categories, with double-digit sales growth year-over-year. But regulators and toy companies warn about counterfeit goods on these platforms, raising safety concerns. Products resembling Mattel’s Hot Wheels and Spin Master’s Ms. Rachel dolls have been flagged as potential knock-offs.

Despite these warnings, companies like MGA Entertainment are considering selling on these platforms to tap into their growing user base. Shein and Temu are aggressively courting sellers, offering incentives like fee waivers and expanded access.

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Decentralisation is positioned to redefine internet infrastructure

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Depin technology is empowering users, allowing individuals to own, store, and curate their own data.

Depin is redefining how the internet operates by decentralising physical infrastructure, enabling users to own, store, and control their data.

This groundbreaking approach utilises decentralised nodes to enhance speed, security, and resilience while reducing dependence on centralised providers.

The technology offers a user-powered network that removes the vulnerabilities inherent in traditional centralised systems, addressing issues like outages and censorship.

By creating a decentralised ecosystem with over 13,500 nodes globally, it builds a more robust and accessible internet experience.

The concept borrows principles from blockchain and cryptocurrencies, enabling individuals to participate directly in network management.

CEO and co-founder of Influx Technologies, Daniel Keller, joins to discuss the transformative data technology.

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