The science of breakthrough ideas: how structured creativity is changing innovation.

Innovation often seems like a game of chance, but TRIZ—the Theory of Inventive Problem-Solving—offers a structured way to generate breakthrough ideas. Used by leading companies worldwide, TRIZ replaces trial-and-error with systematic methods to tackle complex challenges.

Unlike traditional brainstorming, it identifies patterns in innovation to find reliable, efficient solutions. Ivan Gekht, CEO of Gehtsoft, breaks it all down, outlining how TRIZ helps businesses streamline problem-solving and drive sustainable innovation. From engineering to business strategy, TRIZ is shaping the future. But how can companies integrate this methodology? The answer could redefine the way we approach innovation.