Redesigning workflows is key to unlocking AI returns

Businesses are more than three times as likely to achieve strong returns on artificial intelligence when they redesign workflows rather than simply add AI tools to existing tasks, according to a new study.

On Social Intelligence with Dr Karen Sutherland, Jeff J Hunter from AI Money Group joins the discussion from California to explore how businesses can move beyond AI experimentation and turn the technology into measurable commercial value.

Hunter explains why successful AI adoption requires organisations to rethink how work gets done, rather than simply automate individual tasks. Measuring success also means looking beyond time savings to assess improvements in productivity, business performance and overall outcomes.

The discussion examines how businesses can identify meaningful return on investment, determine which performance metrics matter most and ensure AI spending delivers tangible results.

As AI agents become capable of handling increasingly complex tasks, businesses must also strike a balance between autonomy and oversight. Hunter explores how organisations can give AI agents greater independence while maintaining accountability, human supervision and appropriate safeguards.