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Overcoming body insecurities through art

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Just like so many women, Lindsay Rae struggled with body confidence. She was always raised that she was never good enough.

My father’s words of judgement and disgust echo through my mind, even as a grown woman. It was always ‘you could be beautiful if’ – you would be beautiful if you lost 30 pounds, you would be beautiful if you stopped dying your hair red.

It wasn’t until I had my own daughter that I knew I needed to change the way she saw herself.

For more information, head to Lindsay’s website.

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Fake reviews run rife as consumers take notice

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Fake reviews, positive and negative can cripple brand integrity

Authentic content creation continues to be one of the main ways that brands are connecting with customers online. With Australian business witnessing the damage that fake reviews are having, as some companies commit to writing their own positive content to generate sales.

Kate Musgrove is the Managing Director for Bazaarvoice in the Asia Pacific region and highlights the damage that fake positive reviews can have on brand loyalty.

Business owners seeking a solid understanding of customer expectation in today’s digital world are starting to understand the difference between what brings active engagement or complete disregard.

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Be your own retail brand with dropshipping solutions

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Tackling the cost of living ahead of holiday season

E-commerce expert and CEO of Australian social e-commerce platform BuyersCircle, Lance Eerhard, outlines the incredible growth of their platform since its inception.

Highlighting our attention on dropshipping and explaining how everyday people can jump in to start their own business in less than 3 minutes. Dropshipping allows people to sell online without storing their own inventory.

The application invites users to capitalise on existing key product categories and leverage the Buyerscircle infrastructure to become their own ‘e-tailer’ and assist users to make some money ahead of the Christmas season.

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Legacy Chinese beer puts faith in Australian campaign

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In January of this year, Sydney based communications agency UMM partnered with design thinking coach Friend_Thorp. The team won the competitive tender to work alongside leading beer brand Tsingtao and thier global Advertising Creative.

Father and son duo, Benoit and Mick Thorp spoke about being at the helm of one of Asia’s legacy beers which was established 119 years ago.

A daunting prospect for many but the team have been able to create something clever with international appeal. Thirsty costumers able to enjoy the campaign throughout Europe, America, Oceania, Asia and Africa.

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