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Nine unveils 2026 Upfronts with revenue growth strategies
Nine’s Upfronts spotlighted programming strategy, the Milano Olympics, and $4B revenue loss from under-investment in long-form video.
Nine’s Upfronts spotlighted programming strategy, the Milano Olympics, and $4B revenue loss from under-investment in long-form video.
Nine held its Upfronts presentation today, showcasing its programming strategy for the year ahead.
The event took place at Carriageworks in Sydney, with the Milano Winter Olympics highlighted as key content among other offerings.
Nine’s new research identifies $4 billion in potential revenue loss due to under-investment in long-form video from brands. It positions Total TV as an essential engine for business growth, urging marketers to recognise its full impact.
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