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Australian media giant confirms deals with Google and Facebook

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Australia’s Nine Entertainment Co has officially formalised its content deals with Google and Facebook after months of negotiations.

It’s being speculated that Nine will receive around $45 million annually, and hundreds of millions of dollars over the next five years, which will allow Google and Facebook to publish the company’s content.

It follows Australia’s federal government introducing the so-called media bargaining code earlier this year, which requires social media companies to pay for their news content.

“The deal with Facebook is for the supply of news video clips and access to digital news articles on Facebook news products,” Nine’s ASX statement said.

“The 5-year agreement with Google includes the supply of news content (excluding video) for Google’s News Showcase and other products. Google will also expand its marketing initiatives across Nine’s platforms.”

It’s being speculated that Nine will receive around $45 million annually, and hundreds of millions of dollars over the next five years, which will allow Google and Facebook to publish the company’s content.

Nine has not publicly commented on how the money will be spent, but former CEO Hugh Marks says it will be invested creating quality journalism.

What is the so-called media bargaining code?

At the beginning of this year, media bargaining laws introduced by the federal government.

The laws set out a framework that forces Google and Facebook to broker commercial deals with media companies for the value they gain from having news content on their platforms.

In mid February, Facebook had blocked the sites and stopped Australian users from sharing or posting news links.

The government’s media bargaining code then became law a week later, ending a concerning process and threats from Google and Facebook to reduce services in Australia.

“Google threatened to withdraw search in Australia; Facebook cancelled news. A nation was held to ransom – and it surrendered. As long as the platforms persuade enough desperate news publishers to sign take-it-or-leave-it deals, there will now be no fair, independent arbitration,”  Sir Rothermere -whose company owns the Daily Mail , wrote in a letter to the Financial Times at the time.

The European Publishers Council and News Media Europe have called for a similar code to be implemented overseas.

Following the leader – what happens now?

Nine is the third major media company to strike a deal with the tech giants.

Sky News Australia, a subsidiary of News Corp Australia, and Seven West Media have also signed deal with both Google and Facebook.

Nine’s close rival, Seven West Media, was among one of the first major Australian media companies to strike an agreement with Google under new media bargaining codes.

Similarly, Facebook agreed to a partnership with Seven just days after sensationally removing all news content from the Australian market earlier this year.

These agreements will see the tech giants now pay to access news content.

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Nintendo concludes E3 expo

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The E3 entertainment expo showcased a host of brand new video games and content exciting fans this week.

Whilst Microsoft stole the show earlier in the week with new footage from their flagship franchise Halo: Infinite trending through social media.

Nintendo capped off the celebrations with a Nintendo Direct presentation sharing a glimpse into what the highly secretive company has been working on. Including a look at the anticipated sequel in the Zelda franchise which will be released next year, according to Nintendo.

The next game is currently known casually as Breath of the Wild 2, and is set to expand on the open world gameplay established in the original.

A focus on heading skyward players can now explore the world above the mythical land of Hyrule via fractured islands – Final details for the game have yet to be confirmed but fans are speculating wildly as to how the epic story will unfold.

A brief trailer showcased the game’s hero Link using abilities that go far beyond what players experienced in the first game.

Nintendo didn’t mention the rumoured upgrade of the Switch during the E3 video game showcase.

Other new titles included a look at the new Mario Golf, WarioWare: get it together, Mario Party Superstars and an exciting new 2D Metroid – Metroid: Dread game which was a pleasant surprise for fans of the series!

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Electronic Entertainment Expo stuns gamers!

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Gaming fans have been keeping a keen eye on the Electronic Entertainment Expo this week.

Big game publishers have not disappointed… With a host of new games on the way there is barely enough space to mention them all here!

Studios like Nintendo, Microsoft, Capcom, Ubisoft, Take-Two Interactive, Warner Bros. Interactive Entertainment, Square Enix and Sega (to name a few) have been sharing their latest games and hardware this week!

Independent developers have also had their chance to shine with small studios sharing heartfelt and clever games that – at times, outshine the big players.

Halo: Infinite will have free to play multiplayer across Xbox and PC

One game in particular has shone bright – Halo: Infinite is promising a return to form with the series now offering free Multiplayer which looks set to boost the communities numbers – 343 industries has promised that fans both old and new will find something to enjoy!

Battlefield 2042 feels like a love letter to fans of the series offering a “return to all-out war”

Battlefield continued to excite fans with a new gameplay reveal and the game even looks well placed to dethrone their competitors – Call Of Duty: Warzone when it releases in October.

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Why Youtube is banning these ads

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You’ll no longer see alcohol, gambling, or politics ads when you visit YouTube.

According to YouTube’s ad support page, ads in the masthead slot can “drive massive reach or awareness,” but now the video platform will no longer be approving ads relating to these areas for its masthead ad slot, which appears at both the top of the website and the app.

As it’s one of the first things users see when they open YouTube… Google says it will help lead to a better overall experience for consumers.

As for politics… it will help avoid backlash, like when then-President Donald Trump purchased the top ad-slot for three days during the 2020 election.

TRUMP’S TOP AD-SLOT DURING 2020 ELECTION.

According to Google, last year the company changed the slot to show targeted ads, rather than ones that had been reserved for an entire day.

Google has tried to balance its policies to determine what it does and doesn’t show in ads.

The tech giant has also audited ads that used hate speech, political misinformation and conspiracy theories.

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