How are new AI ideas impacting the rapidly evolving market of media?
AI is revolutionising advertising, bringing significant changes to the industry, enabling personalised ad targeting and real-time optimisation, increasing campaign efficiency.
Future tech shifts may include AI-generated content, improved chatbots for customer interactions, and enhanced data analytics. Consumers will see these advancements in tailored ad recommendations, smoother online shopping experiences, and more relevant content across various platforms.
Head of Strategy and Growth for Global Rev Gen, Bosco Anthony, joined Ticker’s Mike Loder to discuss AI’s impact on advertising, which promises a more engaging and personalised consumer experience in the digital realm.
