News

Netflix and Disney are fighting to send you ads

Published

3 years ago

September 26, 2022

Ahron Young

For decades, the world of television advertising has been dominated by a few big players. But that looks set to change, as streaming giants Netflix and Disney enter the fray.

Here’s what you need to know about how these two companies are shaking up the world of TV advertising.

Netflix has always been a disruptor in the world of entertainment. The company upended the traditional television model by allowing users to binge-watch their favorite shows without having to wait a week for the next episode.

Now, they’re looking to do the same with television advertising.

Skipping ads

In 2018, Netflix announced that they would be launching a new ‘skip ads’ feature for some of their original programming. This feature allows viewers to bypass any commercials that play before or during a show. For advertisers, this is a major problem. After all, why pay to have your ad played if there’s a chance that viewers will just skip it?

In response to this, some big names in the world of TV advertising have started pulling their ads from Netflix. But others are seeing this as an opportunity to get in on the ground floor of a new way of advertising. One company that’s taking this approach is Coca-Cola.

Coca-Cola is testing out a new type of ad on Netflix that can’t be skipped by viewers.

The ad plays during breaks in between episodes, and only starts playing once all viewers have pressed ‘play’ again after the previous episode has ended. This means that there’s no way for viewers to miss the ad. And it seems to be working; Nielsen data shows that these ads have an 80% completion rate.

Disney enters

Disney is also looking to make a splash in the world of TV advertising. The company recently announced plans to launch its own streaming service, Disney+, later this year. And unlike Netflix, Disney+ will feature traditional commercials – but only during certain types of content.

For example, commercials will only play before or after movies that are part of the Disney Vault – meaning classic films like Snow White and The Lion King that are only released every few years. This means that viewers won’t have to sit through commercials every time they want to watch one of these movies; they’ll only see them occasionally, making them more likely to pay attention when they do play.

Disney is also testing out a new type of interactive ad format on its online video platform, YouTube – one that allows viewers to choose what product they want to learn more about, and then see an ad for that product tailored specifically to them. This personalization could be a game-changer for TV advertising, and it’s something that other companies are sure to follow suit on in the coming years.

What’s certain is that traditional television isn’t going anywhere anytime soon; despite the rise of streaming services, TV still reaches more than three times as many people as online video platforms like YouTube and Facebook combined.

News

Tyler Robinson arrested for killing activist Charlie Kirk

Tyler Robinson arrested for murdering Charlie Kirk; shared details on Discord, revealing political motives and chilling messages

Published

23 hours ago

September 13, 2025

Ahron Young

Tyler Robinson arrested for murdering Charlie Kirk, shared details on Discord, revealing political motives and chilling messages

In Short:
– Tyler Robinson, 22, was arrested for allegedly murdering activist Charlie Kirk, 31, at a university event in Utah.
– Witnesses revealed Robinson’s negative views on Kirk and links to anti-fascist sentiments through his messages and actions.

Tyler Robinson, 22, was arrested following the alleged murder of conservative activist Charlie Kirk, 31, during a university event in Utah.

Authorities reported that Robinson shared details about the incident on Discord, discussing his actions after the shooting.

He reportedly inscribed internet culture references on the bullets used, including anti-fascist sentiments.

Witness testimonies indicate Robinson had expressed negative views about Kirk prior to the attack, which he described as “spreading hate.”

He arrived campus in a grey Dodge Challenger and opened fire, leading to Kirk’s immediate collapse. Following the incident, Robinson’s father and a minister turned him in to the police.

Political Context

Robinson’s messages, including references to anti-fascist imagery and memes, indicated a motive tied to Kirk’s political beliefs.

Governor Spencer Cox noted Robinson’s increasing political engagement and dissatisfaction with Kirk’s views in conversations with relatives. The investigation raised concerns over targeted violence linked to political ideology.

News

Wall Street bets big on Fed rate cut

Published

2 days ago

September 12, 2025

ticker NEWS

Wall Street traders are increasingly confident the Federal Reserve will cut rates next week.

Fresh inflation data has showed prices edging higher but growth slowing, and with jobs, markets, and political pressure all in focus, the Fed’s decision could be pivotal for the economy.

News

FBI hunts assassin who shot Charlie Kirk at Utah Valley University

Charlie Kirk, conservative influencer, shot dead at 31 during speech at Utah Valley University, prompting ongoing manhunt for suspect

Published

3 days ago

September 11, 2025

Ahron Young

Charlie Kirk, conservative influencer, shot dead at 31 during speech at Utah Valley University, prompting ongoing manhunt for suspect

In Short:
– Federal authorities are investigating the shooting of Charlie Kirk, who was killed at Utah Valley University.
– A manhunt for the actual shooter is underway; two men have been questioned and released without charges.

Federal authorities are investigating the shooting of conservative influencer Charlie Kirk, who was killed while speaking at Utah Valley University.

The incident occurred around 12:20 PM when Kirk was shot in the neck, leading to a chaotic scene as attendees fled. Kirk, a father of two, died shortly after being taken to a local hospital.Investigators believe the shooter fired from a building approximately 200 yards away.

During the aftermath, two men, one of whom claimed to have fired the shot, were taken into custody but later released without charges. A manhunt is ongoing for the actual shooter.

Utah Governor Spencer Cox stated that those responsible will be held accountable, outlining the state’s commitment to justice.

President Donald Trump condemned the political climate surrounding Kirk’s death, blaming extreme rhetoric and violence.

In a statement, he remembered Kirk as a patriot who advocated for open debate. Following the incident, vigils were held nationwide, and classes at the university have been cancelled.

Ongoing Investigation

As investigations continue, American flags will fly at half-staff until Sunday in honour of Kirk.

“I want to be very clear that this is a political assassination,” Utah Governor Spencer Cox, a Republican, told a news conference.

“And I just want to remind people that we still have the death penalty here in the state of Utah.

The Utah Department of Public Safety said that its State Crime Lab was “working with multiple active crime scenes”.

“These were identified based on where the victim was shot, as well as the locations where the suspect and victim travelled,” a department statement said.

“The shooting is believed to be a targeted attack. The shooter is believed to have fired from the roof of a building down to the location of the public event in the student courtyard.”