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Netflix and Disney are fighting to send you ads

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For decades, the world of television advertising has been dominated by a few big players. But that looks set to change, as streaming giants Netflix and Disney enter the fray.

Here’s what you need to know about how these two companies are shaking up the world of TV advertising.

Netflix has always been a disruptor in the world of entertainment. The company upended the traditional television model by allowing users to binge-watch their favorite shows without having to wait a week for the next episode.

Now, they’re looking to do the same with television advertising.

Skipping ads

In 2018, Netflix announced that they would be launching a new ‘skip ads’ feature for some of their original programming. This feature allows viewers to bypass any commercials that play before or during a show. For advertisers, this is a major problem. After all, why pay to have your ad played if there’s a chance that viewers will just skip it?

In response to this, some big names in the world of TV advertising have started pulling their ads from Netflix. But others are seeing this as an opportunity to get in on the ground floor of a new way of advertising. One company that’s taking this approach is Coca-Cola.

Coca-Cola is testing out a new type of ad on Netflix that can’t be skipped by viewers.

The ad plays during breaks in between episodes, and only starts playing once all viewers have pressed ‘play’ again after the previous episode has ended. This means that there’s no way for viewers to miss the ad. And it seems to be working; Nielsen data shows that these ads have an 80% completion rate.

Disney enters

Disney is also looking to make a splash in the world of TV advertising. The company recently announced plans to launch its own streaming service, Disney+, later this year. And unlike Netflix, Disney+ will feature traditional commercials – but only during certain types of content.

For example, commercials will only play before or after movies that are part of the Disney Vault – meaning classic films like Snow White and The Lion King that are only released every few years. This means that viewers won’t have to sit through commercials every time they want to watch one of these movies; they’ll only see them occasionally, making them more likely to pay attention when they do play.

Disney is also testing out a new type of interactive ad format on its online video platform, YouTube – one that allows viewers to choose what product they want to learn more about, and then see an ad for that product tailored specifically to them. This personalization could be a game-changer for TV advertising, and it’s something that other companies are sure to follow suit on in the coming years.

What’s certain is that traditional television isn’t going anywhere anytime soon; despite the rise of streaming services, TV still reaches more than three times as many people as online video platforms like YouTube and Facebook combined.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Trump and Netanyahu outline bold Middle East peace plan

Trump and Netanyahu unveil a Middle East peace plan; explore implications for hostages, ceasefire, and regional dynamics.

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Trump and Netanyahu unveil a Middle East peace plan; explore implications for hostages, ceasefire, and regional dynamics.


President Trump and Israeli Prime Minister Benjamin Netanyahu have unveiled a new plan to end the war in the Middle East. The announcement sets out an ambitious path that could reshape negotiations and redefine the region’s future.

In today’s episode, we explore what this plan means for hostages, the prospects for a ceasefire, and the risks of legitimising groups like Hamas. Rabbi Abraham Cooper of the Simon Wiesenthal Center joins us to break down the key messages and the global response.

Could this be a turning point, or just another failed attempt at peace? We look at the stakes for Jewish communities worldwide, the message it sends to other leaders in the region, and whether this moment rewards terrorism or sets a path for justice. Subscribe to never miss an episode of Ticker – https://www.youtube.com/@weareticker

#MiddleEast #PeaceDeal #Trump #Netanyahu #Hamas #Israel #TickerNews #GlobalPolitics


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Diddy sentenced to over four years for prostitution charges

Sean ‘Diddy’ Combs sentenced to over four years in prison for prostitution-related charges stemming from drug-fueled sex performances

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Sean ‘Diddy’ Combs sentenced to over four years in prison for prostitution-related charges stemming from drug-fueled sex performances

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In Short:
– Sean Combs sentenced to 50 months in prison for prostitution-related charges involving male escorts.
– Combs expressed remorse and plans to appeal the sentence, citing parental plea for leniency.
Sean “Diddy” Combs has been sentenced to over four years in prison following his conviction for prostitution-related charges.
The sentence of 50 months was handed down by U.S. District Judge Arun Subramanian in Manhattan federal court. Combs, aged 55, was found guilty after a jury determined he arranged for male escorts to travel across state lines for drug-fueled sexual performances with his girlfriends.Banner

Combs faced a maximum of 20 years but was acquitted of more severe charges, including racketeering, that could have led to a life sentence.

The allegations included claims that he coerced his girlfriends into participating in these encounters through threats and violence. Combs, who has been incarcerated since his 2024 arrest, is expected to appeal.

Emotional Statements

During the sentencing, Combs expressed remorse and stated he had learned his lesson. He acknowledged past abuses but maintained that the performances were consensual. His legal team argued for a reduced sentence of 14 months, citing his prior time served, while prosecutors advocated for a more extended sentence, highlighting the seriousness of the abuse.

Combs’ children also spoke during the proceedings, requesting leniency from the judge, stating that he had improved since his arrest. They pleaded for their father’s presence in their lives, with his daughter emotionally addressing the court.

The case has drawn significant media attention, marking Combs as a prominent figure facing serious charges in the entertainment industry.


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Hamas agrees to hostages release under peace conditions

Hamas agrees to release Gaza hostages contingent on peace agreement, as Trump urges Israel to halt bombings during negotiations

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Hamas agrees to release Gaza hostages contingent on peace agreement, as Trump urges Israel to halt bombings during negotiations

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In Short:
– Hamas is willing to release hostages but needs clarity on Trump’s peace plan.
– Negotiations continue, with Hamas requesting changes to disarmament and Israeli withdrawal terms.

Hamas has indicated a willingness to release the remaining hostages in Gaza, contingent on conditions linked to a broader peace agreement. The group’s response to mediators did not provide clarity on many aspects of President Trump’s 20-point peace plan.Hamas expressed gratitude for Trump’s peace efforts but sought specifics on issues like the timeline for Israeli withdrawal from Gaza and assurances regarding the cessation of hostilities.

Trump welcomed the dialogue, urging Israel to pause its military actions while negotiations progress, which may exceed the Sunday deadline he set for a deal.

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The group has agreed to release all prisoners associated with the occupation as part of Trump’s exchange proposal. However, Hamas maintains that discussions on Gaza’s future and the rights of the Palestinian populations require an inclusive Palestinian framework.

Reports suggest that 20 of the 48 hostages are still alive. Senior Hamas official Mousa Abu Marzouk stated that the group needs further negotiations before committing fully to Trump’s plan and indicated that releasing the hostages in 72 hours is unrealistic.

Ongoing Negotiations

Trump’s peace initiative aims for the release of all hostages and proposes a transitional governance board for Gaza. While Hamas has shown some willingness to support the plan, it insists on modifications, particularly around disarmament and the withdrawal of Israeli forces.

Complexities within Hamas’s leadership further complicate consensus on the deal, as previous U.S. attempts to persuade the group have faltered.


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