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Netflix and Disney are fighting to send you ads

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For decades, the world of television advertising has been dominated by a few big players. But that looks set to change, as streaming giants Netflix and Disney enter the fray.

Here’s what you need to know about how these two companies are shaking up the world of TV advertising.

Netflix has always been a disruptor in the world of entertainment. The company upended the traditional television model by allowing users to binge-watch their favorite shows without having to wait a week for the next episode.

Now, they’re looking to do the same with television advertising.

Skipping ads

In 2018, Netflix announced that they would be launching a new ‘skip ads’ feature for some of their original programming. This feature allows viewers to bypass any commercials that play before or during a show. For advertisers, this is a major problem. After all, why pay to have your ad played if there’s a chance that viewers will just skip it?

In response to this, some big names in the world of TV advertising have started pulling their ads from Netflix. But others are seeing this as an opportunity to get in on the ground floor of a new way of advertising. One company that’s taking this approach is Coca-Cola.

Coca-Cola is testing out a new type of ad on Netflix that can’t be skipped by viewers.

The ad plays during breaks in between episodes, and only starts playing once all viewers have pressed ‘play’ again after the previous episode has ended. This means that there’s no way for viewers to miss the ad. And it seems to be working; Nielsen data shows that these ads have an 80% completion rate.

Disney enters

Disney is also looking to make a splash in the world of TV advertising. The company recently announced plans to launch its own streaming service, Disney+, later this year. And unlike Netflix, Disney+ will feature traditional commercials – but only during certain types of content.

For example, commercials will only play before or after movies that are part of the Disney Vault – meaning classic films like Snow White and The Lion King that are only released every few years. This means that viewers won’t have to sit through commercials every time they want to watch one of these movies; they’ll only see them occasionally, making them more likely to pay attention when they do play.

Disney is also testing out a new type of interactive ad format on its online video platform, YouTube – one that allows viewers to choose what product they want to learn more about, and then see an ad for that product tailored specifically to them. This personalization could be a game-changer for TV advertising, and it’s something that other companies are sure to follow suit on in the coming years.

What’s certain is that traditional television isn’t going anywhere anytime soon; despite the rise of streaming services, TV still reaches more than three times as many people as online video platforms like YouTube and Facebook combined.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Trump meets Xi and Albanese at ASEAN Summit

Trump’s ASEAN talks with Xi and Albanese may reshape Indo-Pacific trade, defense, and critical minerals strategies.

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Trump’s ASEAN talks with Xi and Albanese may reshape Indo-Pacific trade, defense, and critical minerals strategies.


President Trump’s talks with Xi Jinping and Anthony Albanese at the ASEAN Summit could redefine trade, defence, and critical minerals strategy across the Indo-Pacific.

Professor Tim Harcourt from UTS joins to unpack the global and regional implications.

#ASEAN #Trump #XiJinping #AnthonyAlbanese #Trade #Defence #AUKUS #CriticalMinerals #USChina #IndoPacific


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Bitcoin tops $110K as South Korea reforms crypto rules

Bitcoin surpasses $110,000 as South Korea reforms boost crypto and Coinbase expands into tokenised securities, reshaping inflation debates.

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Bitcoin surpasses $110,000 as South Korea reforms boost crypto and Coinbase expands into tokenised securities, reshaping inflation debates.


Bitcoin has surged past $110,000 amid South Korea’s sweeping digital asset reforms and Coinbase’s expansion into tokenised securities.

Peter Chung from Presto Research joins to unpack what’s driving crypto’s comeback and how it’s reshaping the inflation hedge debate.

#Bitcoin #Crypto #DigitalAssets #Coinbase #SouthKorea #Blockchain #InflationHedge #Tokenisation


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Trump delays Putin meeting amid Ukraine stalemate

Trump delays Putin talks until Ukraine peace progress, coinciding with new U.S. sanctions on Russian oil firms.

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Trump delays Putin talks until Ukraine peace progress, coinciding with new U.S. sanctions on Russian oil firms.


President Trump has postponed talks with Vladimir Putin until meaningful progress is made on Ukraine peace negotiations, following new U.S. sanctions on Russia’s top oil firms.

The move adds pressure on Moscow as China and India scale back purchases.

#Trump #Putin #Ukraine #Russia #Sanctions #Oil #Diplomacy #China #India #USPolitics #ForeignPolicy #WhiteHouse


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