Netflix’s ad’s plan hasn’t started off so well in Australia
The U.S. streaming giant has failed to meet expectations in the first three months, and is now giving money back to Australian advertisers for the poor performance.
The company offered subscribers a $6.99 per month plan, but Netflix is unable to deliver the audience numbers it committed to.
This phenomenon is also starting to be seen across other regions.
Netflix was forced to rethink its subscription-only strategy last year, in the wake of increased competition from Disney+ and Paramount+.
