Money

Netflix ad tier strategy not up to company expectations

Published

1 year ago

February 13, 2023

ticker NEWS

Netflix’s ad’s plan hasn’t started off so well in Australia

The U.S. streaming giant has failed to meet expectations in the first three months, and is now giving money back to Australian advertisers for the poor performance.

The company offered subscribers a $6.99 per month plan, but Netflix is unable to deliver the audience numbers it committed to.

This phenomenon is also starting to be seen across other regions.

Netflix was forced to rethink its subscription-only strategy last year, in the wake of increased competition from Disney+ and Paramount+.

Money

Warner Brothers & Discovery considers splitting up to boost stock value

Published

1 week ago

July 19, 2024

ticker NEWS

Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

Money

Investors worldwide grow increasingly optimistic about Trump winning the election

Published

1 week ago

July 18, 2024

ticker NEWS

Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

Money

Netflix expands use of ads despite slow subscriber growth

Published

1 week ago

July 18, 2024

ticker NEWS

Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.