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Musk begs Twitter advertisers to stay 

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2 years ago

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Elon Musk is begging for Twitter advertisers to stay on the social media platform

In an hour long question and answer session, Elon Musk has pleaded with Twitter advertisers not to leave the platform.

The billionaire met with advertising heavyweights about their future on his platform during an audio forum.

Many have already indicated that they are leaving Twitter and taking their advertising dollars elsewhere.

Large-scale companies including General Motors Co, Pfizer Inc., and Mondelez International Inc. moved to pause their ads following Musk’s takeover.

The Twitter owner has blamed left activist groups for influencing advertisers’ decisions to leave the platform.

This comes despite Musk’s decision to reduce content moderation on the social network.

Misinformation is already beginning to circle on the platform.

Over the past week, Musk has fired nearly 7,500 Twitter employees. This is adding to the growing concerns held by advertisers regarding the future operations of the platform.

However, in this case, Musk has forgotten to consider the important role advertisers play in helping to keep the platform afloat.

Somehow, his $8 per month blue tick tactic, may not be enough of an income stream to keep Twitter running.

This is if the platform continues to haemorrhage lucrative advertising revenue.

The next few months of the Twitter saga will be eventful in terms of the changes Musk implements to realise his vision of a “digital town square.”

The interesting thing about town squares is that people usually only walk through them on the way to somewhere else.

Dr. Karen Sutherland, University of the Sunshine Coast and Dharana Digital contributed to this report.

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Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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Money

What to expect for IPO markets

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20 hours ago

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September 13, 2024

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With high interest rates and geopolitical uncertainty–what’s in store for IPO markets?

As the second half of 2024 begins, the IPO market is poised for a potential rebound after a sluggish start to the year.

With improving economic conditions and renewed investor confidence, more companies seem to be considering going public, creating market optimism.

However, challenges such as inflation and geopolitical uncertainties remain key factors to watch.

Dean Quiambao, a partner at Armanino joins Veronica Dudo to discuss what experts are predicting for the IPO landscape in the coming months and how businesses are positioning themselves for success.

#IN AMERICA TODAY #trending #IPO #IPOmarkets #ratecuts

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Money

ASX positioned for strong start after positive stock rebound

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4 days ago

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September 10, 2024

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The ASX is set for a solid opening today, bolstered by overnight gains in the banking, commodities, and energy sectors.

Despite these positive movements, analysts are suggesting that the stock rebound and bond decline appear to be technically driven, noting that it may not mark the beginning of a longer-term trend.

Market analyst David Scutt from StoneX joins to discuss the latest market movements. #featured #trending

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Elon Musk is projected to become the world’s first trillionaire

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4 days ago

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September 9, 2024

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Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, is projected to achieve an unprecedented financial milestone by becoming the world’s first trillionaire by 2027.

Currently the richest person alive, Musk holds a staggering net worth of $251 billion, with Tesla playing a major role in his fortune.

At this rate, experts predict his wealth could skyrocket, reaching the trillion-dollar milestone in just three years.

Tesla itself is growing at a remarkable pace, with a market value nearing $670 billion. #featured #trending

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