Money

Musk begs Twitter advertisers to stay

Published

11 months ago

November 10, 2022

Dr Karen Sutherland

In an hour long question and answer session, Elon Musk has pleaded with Twitter advertisers not to leave the platform.

The billionaire met with advertising heavyweights about their future on his platform during an audio forum.

Many have already indicated that they are leaving Twitter and taking their advertising dollars elsewhere.

Large-scale companies including General Motors Co, Pfizer Inc., and Mondelez International Inc. moved to pause their ads following Musk’s takeover.

The Twitter owner has blamed left activist groups for influencing advertisers’ decisions to leave the platform.

This comes despite Musk’s decision to reduce content moderation on the social network.

Misinformation is already beginning to circle on the platform.

Over the past week, Musk has fired nearly 7,500 Twitter employees. This is adding to the growing concerns held by advertisers regarding the future operations of the platform.

However, in this case, Musk has forgotten to consider the important role advertisers play in helping to keep the platform afloat.

Somehow, his $8 per month blue tick tactic, may not be enough of an income stream to keep Twitter running.

This is if the platform continues to haemorrhage lucrative advertising revenue.

The next few months of the Twitter saga will be eventful in terms of the changes Musk implements to realise his vision of a “digital town square.”

The interesting thing about town squares is that people usually only walk through them on the way to somewhere else.

Dr. Karen Sutherland, University of the Sunshine Coast and Dharana Digital contributed to this report.

Related Topics:Business Elon Musk Tech trending

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Dr Karen Sutherland

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

Money

Peloton partners with Lululemon as stock surges

Published

16 hours ago

September 28, 2023

ticker NEWS

Peloton’s stock prices experienced a remarkable surge as the company unveiled an exciting collaboration with popular athletic apparel brand, Lululemon.

This strategic partnership is set to bring a fusion of digital fitness content and stylish workout apparel to fitness enthusiasts worldwide.

The partnership aims to leverage Peloton’s extensive library of on-demand and live fitness classes with Lululemon’s renowned activewear. Subscribers to Peloton’s digital fitness platform will soon have access to exclusive Lululemon workout collections, making it easier than ever for fitness enthusiasts to look and feel their best during their workouts.

Investors have responded positively to this news, driving Peloton’s stock prices to new heights. The synergy between the two companies is expected to create a win-win situation. Peloton can tap into Lululemon’s massive fan base, while Lululemon can expand its presence in the rapidly growing digital fitness market.

The partnership also includes collaborative marketing efforts, with joint promotions and events that will undoubtedly generate buzz and excitement among fitness enthusiasts. This move is seen as a bold step by both companies to stay competitive in the evolving fitness landscape.

As the fitness industry continues to evolve and adapt to changing consumer preferences, partnerships like this one highlight the importance of innovation and collaboration. Peloton and Lululemon’s joint venture promises to provide consumers with not only top-notch fitness content but also the trendiest workout attire.

Money

Kraken to launch US stock trading, expanding offerings

Published

17 hours ago

September 28, 2023

ticker NEWS

Cryptocurrency exchange Kraken is set to broaden its services by enabling users to trade US-listed stocks, according to reports from Bloomberg News.

This move marks a significant expansion for the platform, allowing customers to diversify their investment portfolios beyond cryptocurrencies.

Kraken’s foray into traditional stock trading will provide its users with access to a wide range of US-listed equities, including well-known companies from various industries. By offering this additional asset class, Kraken aims to cater to the growing demand for a holistic investment experience that combines both traditional and digital assets.

The move is seen as a strategic response to the evolving landscape of financial markets, where traditional and cryptocurrency investments are becoming increasingly intertwined. Kraken intends to streamline the trading process for its users, enabling them to manage both their cryptocurrency and stock portfolios within a single platform.

Kraken’s entry into the US stock market could potentially introduce new opportunities and challenges for the exchange, as it will need to navigate the regulatory requirements associated with stock trading. However, the exchange’s established track record and commitment to compliance should help ease this transition.

This development aligns with Kraken’s ongoing efforts to position itself as a comprehensive financial services provider, offering a wide array of investment options to its global user base.

Money

Does remote work hamper diversity efforts?

Published

17 hours ago

September 28, 2023

ticker NEWS

UK finance executives express concerns that remote work is hindering diversity initiatives, signaling potential setbacks in the industry’s push for inclusivity.

As businesses continue to adapt to the changing work landscape brought on by the COVID-19 pandemic, remote work has become a staple for many industries, including finance. While it has provided flexibility and continuity during uncertain times, some financial leaders are now questioning its impact on diversity and inclusion within their organizations.

In a recent survey of UK finance executives, a substantial portion voiced apprehensions about the ramifications of prolonged remote work. They argue that the lack of physical presence in the office can exacerbate disparities, making it harder to foster an inclusive work environment.

One of the primary concerns raised by these executives is the potential for remote work to perpetuate existing inequalities. They believe that employees from underrepresented groups may face more significant challenges in terms of career progression and networking when they are not physically present in the workplace. This could lead to a stagnation in efforts to diversify leadership teams and foster equal opportunities.

Furthermore, the executives highlight the difficulties in monitoring and addressing issues related to diversity when employees are dispersed geographically. Ensuring equitable access to resources, mentorship, and career development opportunities becomes a more complex task.

Despite these concerns, it’s important to note that remote work has also opened doors for talent from different locations and backgrounds, potentially contributing positively to diversity efforts. Striking a balance between the advantages of remote work and the imperative to promote diversity remains a pressing challenge for finance organizations.