Amidst rising expenses, Australians are utilising loyalty programs to make ends meet in the face of rising household costs.

Carly Neubauer, director and co-founder of Elevate Loyalty highlights that loyalty programs have become a vital tool in managing household budgets for many families.

With the rising cost of essential items, Australians are finding themselves in a constant battle to make their budgets stretch further.

“Consumers are looking for ways to save money to meet their household needs on a smaller budget. The cost-of-living crisis is hitting hard, and Aussies around the nation are having to budget very carefully and make lifestyle sacrifices to keep their heads above water. This is where loyalty programs are coming to the fore; they can really help you out if you’re smart about using them and work them to your advantage,” Neubauer explains.

Range of benefits

Loyalty programs offer a range of benefits and rewards to consumers who participate in them.

These programs allow shoppers to accumulate points, receive discounts, and access special offers, ultimately helping them save money on their everyday expenses.

With the cost of living on the rise, loyalty programs have become a valuable resource for cost-conscious Australians.

As more Australians sign up for loyalty programs, companies are intensifying their efforts to attract and retain customers.

Loyalty programs are becoming increasingly competitive, with businesses offering deeper discounts and more enticing incentives to stand out in the market.

“Companies are really digging deep with their loyalty program incentives because competition is fierce at the moment. In addition, shoppers are also increasingly turning to research to find better deals,” Neubauer adds.

This competition among retailers has led to consumers benefiting from deep discounts and a wide range of additional perks, including points, gifts, and other discounts. Some companies are even expanding their loyalty programs to allow spending with other brands to generate loyalty benefits for program members, further enhancing the value proposition.