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Meta’s new AI chatbot is yet another tool for harvesting data

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Meta’s new AI chatbot is yet another tool for harvesting data to potentially sell you stuff

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Uri Gal, University of Sydney

Last week, Meta – the parent company of Facebook, Instagram, Threads and WhatsApp – unveiled a new “personal artificial intelligence (AI)”.

Powered by the Llama 4 language model, Meta AI is designed to assist, chat and engage in natural conversation. With its polished interface and fluid interactions, Meta AI might seem like just another entrant in the race to build smarter digital assistants.

But beneath its inviting exterior lies a crucial distinction that transforms the chatbot into a sophisticated data harvesting tool.

‘Built to get to know you’

“Meta AI is built to get to know you”, the company declared in its news announcement. Contrary to the friendly promise implied by the slogan, the reality is less reassuring.

The Washington Post columnist Geoffrey A. Fowler found that by default, Meta AI “kept a copy of everything”, and it took some effort to delete the app’s memory. Meta responded that the app provides “transparency and control” throughout and is no different to their other apps.

However, while competitors like Anthropic’s Claude operate on a subscription model that reflects a more careful approach to user privacy, Meta’s business model is firmly rooted in what it has always done best: collecting and monetising your personal data.

This distinction creates a troubling paradox. Chatbots are rapidly becoming digital confidants with whom we share professional challenges, health concerns and emotional struggles.

Recent research shows we are as likely to share intimate information with a chatbot as we are with fellow humans. The personal nature of these interactions makes them a gold mine for a company whose revenue depends on knowing everything about you.

Consider this potential scenario: a recent university graduate confides in Meta AI about their struggle with anxiety during job interviews. Within days, their Instagram feed fills with advertisements for anxiety medications and self-help books – despite them having never publicly posted about these concerns.

The cross-platform integration of Meta’s ecosystem of apps means your private conversations can seamlessly flow into their advertising machine to create user profiles with unprecedented detail and accuracy.

This is not science fiction. Meta’s extensive history of data privacy scandals – from Cambridge Analytica to the revelation that Facebook tracks users across the internet without their knowledge – demonstrates the company’s consistent prioritisation of data collection over user privacy.

What makes Meta AI particularly concerning is the depth and nature of what users might reveal in conversation compared to what they post publicly.

Open to manipulation

Rather than just a passive collector of information, a chatbot like Meta AI has the capability to become an active participant in manipulation. The implications extend beyond just seeing more relevant ads.

Imagine mentioning to the chatbot that you are feeling tired today, only to have it respond with: “Have you tried Brand X energy drinks? I’ve heard they’re particularly effective for afternoon fatigue.” This seemingly helpful suggestion could actually be a product placement, delivered without any indication that it’s sponsored content.

Such subtle nudges represent a new frontier in advertising that blurs the line between a helpful AI assistant and a corporate salesperson.

Unlike overt ads, recommendations mentioned in conversation carry the weight of trusted advice. And that advice would come from what many users will increasingly view as a digital “friend”.

A history of not prioritising safety

Meta has demonstrated a willingness to prioritise growth over safety when releasing new technology features. Recent reports reveal internal concerns at Meta, where staff members warned that the company’s rush to popularise its chatbot had “crossed ethical lines” by allowing Meta AI to engage in explicit romantic role-play, even with test users who claimed to be underage.

Such decisions reveal a reckless corporate culture, seemingly still driven by the original motto of moving fast and breaking things.

Now, imagine those same values applied to an AI that knows your deepest insecurities, health concerns and personal challenges – all while having the ability to subtly influence your decisions through conversational manipulation.

The potential for harm extends beyond individual consumers. While there’s no evidence that Meta AI is being used for manipulation, it has such capacity.

For example, the chatbot could become a tool for pushing political content or shaping public discourse through the algorithmic amplification of certain viewpoints. Meta has played a role in propagating misinformation in the past, and recently made the decision to discontinue fact-checking across its platforms.

The risk of chatbot-driven manipulation is also increased now that AI safety regulations are being scaled back in the United States.

Lack of privacy is a choice

AI assistants are not inherently harmful. Other companies protect user privacy by choosing to generate revenue primarily through subscriptions rather than data harvesting. Responsible AI can and does exist without compromising user welfare for corporate profit.

As AI becomes increasingly integrated into our daily lives, the choices companies make about business models and data practices will have profound implications.

Meta’s decision to offer a free AI chatbot while reportedly lowering safety guardrails sets a low ethical standard. By embracing its advertising-based business model for something as intimate as an AI companion, Meta has created not just a product, but a surveillance system that can extract unprecedented levels of personal information.

Before inviting Meta AI to become your digital confidant, consider the true cost of this “free” service. In an era where data has become the most valuable commodity, the price you pay might be far higher than you realise.

As the old adage goes, if you’re not paying for the product, you are the product – and Meta’s new chatbot might be the most sophisticated product harvester yet created.

When Meta AI says it is “built to get to know you”, we should take it at its word and proceed with appropriate caution.

Uri Gal, Professor in Business Information Systems, University of Sydney

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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OpenAI to launch TikTok-like AI video app Sora

OpenAI to launch Sora, an AI-driven social app with TikTok-like features amid TikTok’s regulatory uncertainties

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OpenAI to launch Sora, an AI-driven social app with TikTok-like features amid TikTok’s regulatory uncertainties

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In Short:
– OpenAI is launching Sora 2, a social media app with AI-generated videos, competing with TikTok.
– The app features a unique identity verification system and provides short video content without uploads.
OpenAI is set to unveil Sora 2, a new social media app that imitates TikTok by offering AI-generated video content. The strategy positions OpenAI to directly challenge established platforms in the AI video market.The platform has begun internal testing. Employees have reacted positively, raising productivity concerns among managers. Sora 2 features swipe-to-scroll navigation and offers personalized video recommendations.

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A unique identity verification system allows users to authenticate their likeness for use in AI-generated videos. Users will be notified when their likeness is used in videos, regardless of whether these are published. Video lengths are capped at 10 seconds, with no capability to upload personal content.

The app includes typical social media features like likes and comments, with a user interface that resembles TikTok’s “For You” page.

Strategic Launch

OpenAI’s timing for this launch is strategic, coinciding with uncertainties surrounding TikTok’s U.S. operations. Recent deals aim to transfer majority control of TikTok’s American business to U.S. investors while permitting ByteDance a minority stake.

OpenAI perceives the current turbulence as a unique opportunity to introduce a competitive platform for short-form videos, appealing to users seeking alternatives during this period of regulatory scrutiny.


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Optus CEO under pressure after second emergency outage

Optus under mounting pressure for CEO resignation after second emergency outage affects thousands and raises safety concerns

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Optus under mounting pressure for CEO resignation after second emergency outage affects thousands and raises safety concerns

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In Short:
– Optus faces pressure after a second emergency service outage, affecting 4,500 customers for nine hours.
– Calls for CEO Stephen Rue’s resignation intensify amid scrutiny over network investment and safety mechanisms.
Australian telecommunications company Optus is under increasing pressure to address leadership concerns following a second emergency service outage in ten days.
The incident occurred in Dapto, south of Sydney, where around 4,500 customers were unable to reach Triple Zero emergency services due to a faulty mobile tower for nine hours.Optus confirmed all affected individuals were safe, but the repeated outages have raised significant alarms. The first incident took place on September 18, when a firewall upgrade blocked approximately 600 emergency calls across multiple states for 13 hours, resulting in at least four fatalities.

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Calls for CEO Stephen Rue’s resignation have intensified, with opposition spokeswoman Melissa McIntosh stating that citizens need confidence in the emergency network.

Prime Minister Anthony Albanese described the situation as “completely unacceptable.” The response from Optus has faced criticism, especially regarding the delay in notifying emergency services after the September 18 incident.

Efforts to address the failures are underway, with Singtel Group CEO Yuen Kuan Moon scheduled to meet with Australian Communications Minister Anika Wells. The Australian Communications and Media Authority has launched an investigation into the outages.

Governance experts caution that merely replacing leadership will not resolve underlying issues, suggesting that reduced spending on network infrastructure is a contributing factor.

Federal Investigation

New scrutiny has emerged regarding Optus’s network investment, with reports indicating a budget decrease from $850 million in 2024 to $613 million this year.

Concerns have been raised about the absence of critical safety mechanisms, including a reliable system to reroute emergency calls when failures occur.


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Meta intensifies robot development amidst competitive landscape

Meta enters robotics market with strategic partnerships and significant investments amid competition from Tesla, Apple and Google

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Meta enters robotics market with strategic partnerships and significant investments amid competition from Tesla, Apple and Google

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In Short:
– Meta is launching autonomous robots, beginning with a CA-1 AI robot in Germany for domestic tasks.
– The company plans to hire 100 engineers as part of a $60-65 billion AI investment for 2025.
Meta ventures into robotics, joining a market where Tesla’s Optimus robot showcases in controlled settings. Apple is also exploring robotic devices, with planned humanoid concepts by 2027.
Google is advancing robotics via DeepMind with AI models tailored for robotics applications.Banner

Meta recently launched its first autonomous robot in Germany through a partnership with Circus SE, deploying a CA-1 AI robot at its Munich office.

The initiative is part of Meta’s objective to gather data to support its robotics focus on domestic tasks such as cleaning and laundry folding.

Strategic Investment

Industry analysts point to Meta’s software-licensing strategy as crucial in the competitive landscape, where firms often encounter challenges with hardware costs.

By positioning itself to gain from various robotics manufacturers’ successes, Meta utilises lessons from its virtual reality investments, which have seen substantial spending with limited consumer uptake.

The company is set to hire around 100 engineers for its robotics programme within a broader $60-65 billion AI infrastructure investment plan for 2025.

The indicates a strong commitment to integrating AI into physical applications.


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