Meta, the parent company of social media giant Facebook, has announced new restrictions on political advertisers, prohibiting the use of generative AI ad tools.
This decision comes amidst growing concerns about the potential misuse of AI-generated content in political campaigns.
Generative AI, such as GPT-3, has gained prominence in recent years for its ability to create text and visuals that mimic human creativity. However, its application in political advertising has raised ethical questions. Critics argue that AI-generated content can be used to spread misinformation, create deepfake videos, and manipulate public opinion.
Meta’s move to restrict political advertisers from utilising generative AI tools is seen as a step towards addressing these concerns.
The company aims to maintain transparency and ensure that political campaigns adhere to ethical standards. Advertisers will still be allowed to use AI for targeting and personalisation but will be required to disclose when AI is involved in content creation.
This decision by Meta has sparked a debate on the regulation of AI in advertising and the broader impact of AI on democracy. #featured
