Meta announces big changes coming to social media advertising

There are big changes coming to Meta, the rebranded parent company of Facebook

The tech firm is planning on removing advertiser’s ability to target people based on stereotypes.

This includes by race and ethnicity, political affiliation, religion and sexual orientation.

The change will be implemented on January 19 and will feature across all of Meta’s apps including Facebook, Instagram and Messenger.

The changes should stop advertisers from abusing its targeting tools and having the potential to discriminate against users.

Meta has acknowledged “concerns from experts that targeting options like these could be used in ways that lead to negative experiences for people in underrepresented groups”.

Some of these ad changes have been under discussion since 2016.