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Marketers struggle to find right creative partners

80% of marketers pitch agencies, but finding the right creative partner is increasingly challenging; AI may offer solutions.

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80% of marketers pitch agencies, but finding the right creative partner is increasingly challenging; AI may offer solutions.


A new report reveals that while 80% of marketers now run their own agency pitches, many admit the search for the perfect creative partner is tougher than ever.

Darren Woolley from TrinityP3 explains what’s driving the shift and how AI could help.

#Marketing #Advertising #Agencies #BrandStrategy #AI #TrinityP3 #CreativeIndustry #DarrenWoolley #Pitching #Media #Business


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Experts warn AI could trigger ‘Grey Swan’ events in the global economy

Experts warn that AI could trigger ‘grey swan events’ posing risks to economic stability, demand resilience strategies.

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Experts warn that AI could trigger ‘grey swan events’ posing risks to economic stability, demand resilience strategies.


As excitement around artificial intelligence reaches new heights, experts are cautioning that the technology could spark unexpected disruptions known as ‘grey swan events’. Unlike black swans, these events are somewhat foreseeable but often underestimated, posing real threats to economic stability.

David Scutt from StoneX joins Ticker to break down what grey swans are, their potential impact on AI, and how legal, security, and innovation risks could shake the industry. He also explains how the pace of AI advancement makes it harder to anticipate and prepare for these shocks.

From resilience strategies for policymakers to the concept of antifragility coined by Nassim Nicholas Taleb, this discussion offers insights into how the world might navigate the growing AI landscape.

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#AI #GreySwan #TechRisks #InnovationShock #ArtificialIntelligence #GlobalEconomy #DavidScutt #TickerNews


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Oscars move to YouTube in landmark streaming deal from 2029

YouTube will stream the Oscars exclusively from 2029, making it free for over two billion users worldwide.

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YouTube will stream the Oscars exclusively from 2029, making it free for over two billion users worldwide.


The Academy of Motion Picture Arts and Sciences has struck a landmark agreement with YouTube to stream the Oscars exclusively from 2029, marking a major shift for Hollywood’s biggest night.

YouTube will hold global rights to the ceremony from 2029 to 2033, making the event free to its more than two billion users worldwide, with added features like red carpet coverage and behind-the-scenes access.

The move reflects changing viewing habits as audiences increasingly turn to digital platforms for live events.

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#Oscars #YouTube #StreamingWars #Hollywood #FilmIndustry #DigitalMedia #EntertainmentNews #AcademyAwards


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NSW weighs urgent gun law changes after Bondi shooting as firearm caps spark backlash

NSW government to discuss urgent firearm legislation changes after Bondi Beach shooting amid rising violence concerns.

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NSW government to discuss urgent firearm legislation changes after Bondi Beach shooting amid rising violence concerns.


The New South Wales government is set to discuss urgent changes to firearm legislation next week following the Bondi Beach shooting, reigniting the national debate over gun control and public safety.

The proposed reforms are aimed at tightening access to firearms and limiting individual ownership, as authorities respond to concerns about rising violence across the state.

With the number of registered firearms in NSW surging over the past decade, lawmakers say swift action may be needed to prevent further harm.

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#NSWPolitics #GunControl #FirearmLaws #BondiShooting #PublicSafety #AustralianNews #BreakingNews #TickerNews


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