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It’s not just a game. It’s not just an escape. This is real commerce | ticker VIEWS

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Vans’ collaboration with Roblox highlights the endless commercial possibilities of the metaverse

The Virtual experience inside the video game creation platform Roblox will allow people to create a custom avatar and visit a Vans store, where they can purchase virtual items.

Players will be able to purchase virtual items with in game currency – Roblox – and skate around in virtual recreations of famous skate parks.

The move is an example of commercial businesses exploring the metaverse, which combines virtual and augmented reality.

Mat Cole, from ACT Capital Partners, told Ticker News the experience was another step towards commerce embracing the metaverse.

“The metaverse is essentially a convergence between your physical world and the digital world where you can actually sort of simultaneously in real time connect with people through avatars or shared experiences.” he said.

Cole believes the experience will allow Vans the ability to reach a new audience, through giving people the ability to engage with the brand through the metaverse.

“It allows people to build a really emotional attachment to the Vans brand inside the inside the metaverse.”

According to Cole the metaverse can create an inclusive experience for customers to engage with the world’s biggest brands.

“If I speak French, Italian, German Mandarin, I can log on in my own portal and have a metaverse experience and talk to someone inside the Nike flagship store in my own language and purchase something that is then sent to my house,” Cole said.

“So we know we’ve got this frictionless E-commerce now, where things are delivered in 24 hours, 48 hours.”

Cole does however highlight the potential ethical issues in marketing through a platform geared towards children in Roblox.

“The challenge with Roblox is because it’s got a younger audience. How do you how do you monetize it?” he said.

“It’s an ethical issue of how you start monetizing and getting kids to pay for consumers and consumer goods.”

The metaverse term was first coined by writer Neal Stephenson in his 1993 sci-fi novel Snow Crash. In the book, the metaverse was the successor to the internet, and was used as an escape by people from the dystopian earth.

People in the metaverse would express their status through the appearance of their digital avatars. In recent years payable skins have become common in video games.

Non Fungible Tokens (NFT) have allowed people to have ownership of digital assets in recent times, and can contribute to the E-commerce that is beginning to boom within the digital world.



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Australia’s workforce revolution sets the stage for a four-day work week

Australia’s AI Workforce Revolution: Automation Paves the Way for a Four-Day Work Week and New Job Redesigns.

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Australia’s AI workforce revolution: automation paves the way for a four-day work week.

In Short

UiPath’s report highlights the rapid shift towards “agentic automation,” where AI makes autonomous decisions, encouraging businesses to reassess roles and harness automation for productivity. This evolution may enable a four-day work week and necessitates the retraining of staff while ensuring regulations are in place for trust and compliance with AI integration.

The trend towards work reallocation is rapidly advancing, with UiPath’s new report identifying significant shifts in AI and automation.

Key insights from the report suggest a move towards “agentic automation,” where AI begins to make autonomous decisions. Yelena GalstianHead of Solutions and Customer Advisory at UiPath shares her key insights.

Organisations are encouraged to reassess existing roles and identify areas where automation can enhance productivity.

A critical aspect will be the orchestration of collaboration between human employees, AI agents, and software robots to ensure effective teamwork.

Looking ahead, the motto for businesses is to “redesign and reassign” processes while considering how AI can handle repetitive tasks, allowing human employees to focus on more complex responsibilities.

As organisations embrace these changes, we could see a potential transition to a four-day work week, made feasible through increased efficiency and productivity from AI.

For further insights into the research and methodologies for implementing AI in business, interested parties can connect with the UiPath team through their website.

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Data centres pushed to breaking point as AI demands surge

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The hidden cost of AI’s unstoppable growth

The rise of AI is pushing data centres to their limits, with increasing demands for high-resolution telemetry and greater power capacity. As AI applications grow more complex, managing these challenges efficiently has become a critical focus for industry leaders. The quest for smarter solutions is reshaping the infrastructure landscape. Luke Dalske, COO of Radix IoT, joins the program to discuss.

 

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AI’s role in transforming supply chains: Efficiency, forecasting, optimisation

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AI is transforming supply chains: enhancing efficiency, demand forecasting, delivery optimisation through advanced technologies.

Supply chain issues continue to challenge industries worldwide.

AI is increasingly seen as a solution to enhance efficiency and resilience within this sector.

To understand its impact, Jyot Singh, CEO of RTS Labs, joined to share his insights.

By utilising historical data, algorithms can predict future demand, facilitating better inventory management.

Additionally, advances in generative AI further enhance these forecasts by incorporating sentiment analysis and other factors.

AI also optimises delivery routes by analysing real-time data on traffic and weather conditions, thus reducing costs.

Companies, such as UPS, utilise technologies to streamline last-mile delivery, which is the most expensive portion of the supply chain.

AI’s role extends to improving vendor management and procurement efficiency through smart contracts and data-driven decision-making.

This helps businesses assess vendor reliability and make informed choices about allocating resources effectively.

Moreover, the digital twin technology allows businesses to simulate their supply chains virtually, testing various scenarios to identify potential disruptions.

American technological research and consulting firm Gartner predicts that by 2026, 60% of global supply chains will adopt digital twin applications, enhancing their ability to manage complex logistics.

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