Vans’ collaboration with Roblox highlights the endless commercial possibilities of the metaverse
The Virtual experience inside the video game creation platform Roblox will allow people to create a custom avatar and visit a Vans store, where they can purchase virtual items.
Players will be able to purchase virtual items with in game currency – Roblox – and skate around in virtual recreations of famous skate parks.
The move is an example of commercial businesses exploring the metaverse, which combines virtual and augmented reality.
Mat Cole, from ACT Capital Partners, told Ticker News the experience was another step towards commerce embracing the metaverse.
“The metaverse is essentially a convergence between your physical world and the digital world where you can actually sort of simultaneously in real time connect with people through avatars or shared experiences.” he said.
Cole believes the experience will allow Vans the ability to reach a new audience, through giving people the ability to engage with the brand through the metaverse.
“It allows people to build a really emotional attachment to the Vans brand inside the inside the metaverse.”
According to Cole the metaverse can create an inclusive experience for customers to engage with the world’s biggest brands.
“If I speak French, Italian, German Mandarin, I can log on in my own portal and have a metaverse experience and talk to someone inside the Nike flagship store in my own language and purchase something that is then sent to my house,” Cole said.
“So we know we’ve got this frictionless E-commerce now, where things are delivered in 24 hours, 48 hours.”
Cole does however highlight the potential ethical issues in marketing through a platform geared towards children in Roblox.
“The challenge with Roblox is because it’s got a younger audience. How do you how do you monetize it?” he said.
“It’s an ethical issue of how you start monetizing and getting kids to pay for consumers and consumer goods.”
The metaverse term was first coined by writer Neal Stephenson in his 1993 sci-fi novel Snow Crash. In the book, the metaverse was the successor to the internet, and was used as an escape by people from the dystopian earth.
People in the metaverse would express their status through the appearance of their digital avatars. In recent years payable skins have become common in video games.
Non Fungible Tokens (NFT) have allowed people to have ownership of digital assets in recent times, and can contribute to the E-commerce that is beginning to boom within the digital world.
Stylish shades with future tech and Meta products
Meta hosted a two-day virtual event, Meta Connect 2023, on September 27-28, focusing on AI and virtual, mixed, and augmented realities.
The event featured presentations, lightning talks, and immersive experiences, giving attendees an insight into the latest advancements and innovations.
Unveiling Meta Quest 3 and Meta Smart Glasses
One of the highlights was the unveiling of the much-anticipated Meta Quest 3 and Meta smart glasses. Mark Zuckerberg, the Founder and CEO of Meta, along with special guests, introduced Meta Quest 3 and elucidated how Meta is pushing the boundaries of mixed reality.
Meta’s foray into smart glasses with a partnership with Ray-Ban showcased their commitment to expanding the realms of reality. The smart glasses promise hands-free communication and a seamless integration of the digital and physical worlds.\
Delving into Meta’s Technological Vision
The event delved into the technological vision of Meta with presentations like “Building the Future” by Michael Abrash, Chief Scientist at Reality Labs, and Andrew “Boz” Bosworth, CTO and Head of Reality Labs. They discussed Meta’s groundbreaking research in contextual AI, neural interfaces, and ultra-realistic codec avatars, fundamental to the future of computing.
Developer Ecosystem and AI Innovations
A significant aspect of the event was the “Developer State of the Union,” providing developers a platform to explore new tools, programs, and features across AI, VR, MR, AR, Meta Horizon Worlds, and Meta Avatars. Additionally, the event highlighted AI innovations through “AI, Llama and more” lightning talks, showcasing Meta’s recent AI developments and tools.
Immersive Experiences in Mixed Reality
On the second day, attendees had the opportunity to explore mixed reality experiences and the potential of Meta Quest 3 through a “Meta Quest and Mixed Reality” lightning talk. This session provided insights into the cutting-edge capabilities and business strategies that drive this next-generation product.
Meta Horizon Worlds: An Immersive Meta Experience
Meta Horizon Worlds, an immersive experience inspired by Meta’s Menlo Park campus, allowed participants to explore a virtual world and even experience Mark Zuckerberg’s keynote in 3D. Attendees could engage with others in Meta Horizon Worlds experiences and earn exclusive rewards.
The surge of urban surveillance
Major cities witness rise in surveillance measures, with increased reliance on Closed-Circuit Television systems.
In recent years, bustling metropolises such as New York, Melbourne, and London have experienced a substantial surge in the deployment of CCTV cameras. These cities are wholeheartedly embracing advanced surveillance technologies, driven by the need to enhance public safety, deter criminal activities, and monitor high-traffic areas effectively.
The proliferation of CCTV networks signifies a response to the evolving security requirements of urban environments, aiming to provide real-time monitoring and swift response capabilities.
However, this upswing in surveillance has ignited significant debates concerning privacy, civil liberties, and the potential misuse of personal data. Striking a delicate balance between security measures and individual rights has become imperative. Notably, some supermarkets in Australia have taken a proactive approach by equipping their staff with body-worn cameras to deter potential incidents of theft, abuse, or untoward behaviour within their premises.
In the realm of home security, Eufy, originally known for vacuums, has transitioned into a high-tier home security supplier. Eufy has introduced a groundbreaking security package with the remarkable ability to seamlessly track a single person across multiple cameras.
Their innovative approach enables effortless tracking of an individual as they move across various cameras within a property. This advancement promises continuous insights into movements and activities, significantly boosting safety measures and streamlining response efforts to potential security threats or incidents.
Despite these upgrades accompanying the rapid digitisation of surveillance systems, CCTV networks face a growing threat from cyber attacks. These digital security risks lay bare the vulnerabilities of these crucial surveillance infrastructures. Hackers can exploit weaknesses in the network, gaining unauthorised access to live feeds, compromising data, and potentially causing disruptions in surveillance operations.
These escalating urban surveillance statistics prompt contemplation on the delicate balance between privacy and security. While CCTV proves effective in deterring crime and enhancing public safety, concerns about privacy and civil liberties persist and are continuously raised.
It seems to be crucial thing that companies continue to navigate this landscape thoughtfully, ensuring that the advancement of surveillance technologies is paralleled with safeguards for individual rights and privacy.
SAG-AFTRA members back a video game industry strike
Game on! With clear resolve to strike a deal, union readies to recommence negotiations armed with authorisation.
In a resounding display of solidarity, members of the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) have endorsed a video game strike authorisation vote with an astonishing 98.32% voting in favour.
The SAG-AFTRA agreement which covered video game performers expired last November and has been extended on a monthly basis as the union negotiated with major video game companies.
The vote was initiated to address issues related to fair compensation, transparent contracts, and improved working conditions for video game voice actors and performers and is an extension of has been unfolding in Hollywood recently.
The resolute decision by the members empowers SAG-AFTRA to negotiate with video game production companies for better terms that adequately value the contributions of performers in this burgeoning sector. The resounding mandate highlights the urgency and importance of addressing the grievances and achieving a fair and mutually beneficial resolution.
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