Tech

It’s not just a game. It’s not just an escape. This is real commerce | ticker VIEWS

Published

4 years ago

September 10, 2021

Vans’ collaboration with Roblox highlights the endless commercial possibilities of the metaverse

The Virtual experience inside the video game creation platform Roblox will allow people to create a custom avatar and visit a Vans store, where they can purchase virtual items.

Players will be able to purchase virtual items with in game currency – Roblox – and skate around in virtual recreations of famous skate parks.

The move is an example of commercial businesses exploring the metaverse, which combines virtual and augmented reality.

Mat Cole, from ACT Capital Partners, told Ticker News the experience was another step towards commerce embracing the metaverse.

“The metaverse is essentially a convergence between your physical world and the digital world where you can actually sort of simultaneously in real time connect with people through avatars or shared experiences.” he said.

Cole believes the experience will allow Vans the ability to reach a new audience, through giving people the ability to engage with the brand through the metaverse.

“It allows people to build a really emotional attachment to the Vans brand inside the inside the metaverse.”

According to Cole the metaverse can create an inclusive experience for customers to engage with the world’s biggest brands.

“If I speak French, Italian, German Mandarin, I can log on in my own portal and have a metaverse experience and talk to someone inside the Nike flagship store in my own language and purchase something that is then sent to my house,” Cole said.

“So we know we’ve got this frictionless E-commerce now, where things are delivered in 24 hours, 48 hours.”

Cole does however highlight the potential ethical issues in marketing through a platform geared towards children in Roblox.

“The challenge with Roblox is because it’s got a younger audience. How do you how do you monetize it?” he said.
“It’s an ethical issue of how you start monetizing and getting kids to pay for consumers and consumer goods.”

The metaverse term was first coined by writer Neal Stephenson in his 1993 sci-fi novel Snow Crash. In the book, the metaverse was the successor to the internet, and was used as an escape by people from the dystopian earth.

People in the metaverse would express their status through the appearance of their digital avatars. In recent years payable skins have become common in video games.

Non Fungible Tokens (NFT) have allowed people to have ownership of digital assets in recent times, and can contribute to the E-commerce that is beginning to boom within the digital world.

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CES 2026 Highlights: AI, robotics, and the future of innovation

CES 2026 explores AI, robotics, and sustainability, reshaping the global economy and redefining productivity and market dynamics.

Published

12 hours ago

January 8, 2026

Harvey Vargas

CES 2026 explores AI, robotics, and sustainability, reshaping the global economy and redefining productivity and market dynamics

CES 2026 in Las Vegas is showing how technology is not just shaping consumer products but redefining the global economy. From AI breakthroughs to robotics innovations, the event highlights how new technologies are changing the way we work, move, and invest.

Brad Gastwirth from Circular Technologies joins us to share his insights on the biggest trends driving this transformation.

The event underscores the growing role of AI in shaping both market dynamics and consumer demand patterns, signalling a new era of innovation.

Robotics, mobility, and sustainability are also at the forefront. From real-time AI-driven mobility tech to energy-efficient computing, CES demonstrates how emerging technologies are integrating across sectors. Brad discusses the intersections of technology, sustainability, and capital expenditure, revealing how these trends are set to reshape productivity paradigms and sector leadership in the coming years.

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#CES2026 #AIRevolution #Robotics #Innovation #MobilityTech #SustainableTech #TechTrends #TickerNews

Tech

CES 2026 opens with AI powering the future of tech

AI dominates CES 2026 in Las Vegas, shaping future tech with smarter, personalized products for everyday use.

Published

12 hours ago

January 8, 2026

Harvey Vargas

AI dominates CES 2026 in Las Vegas, shaping future tech with smarter, personalized products for everyday use.

The annual Consumer Electronics Show has officially opened in Las Vegas, with artificial intelligence taking centre stage across nearly every major product category on display. From consumer gadgets to enterprise tools, AI is shaping how technology is designed, used and experienced.

Major tech companies are showcasing smarter, faster and more personalised products, highlighting how AI is moving beyond concepts and into everyday applications. The focus this year is on practicality, efficiency, and seamless integration into daily life.

As CES continues, the event is setting the tone for where technology is heading in 2026, with AI no longer an add-on but a foundation for innovation.

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#CES2026 #ArtificialIntelligence #TechNews #Innovation #FutureTech #LasVegas #AIRevolution #Ticker

Tech

AI could outpace humanity within five years, experts warn

AI safety experts warn rapid advancements could outstrip humanity’s ability to manage risks, threatening jobs and global stability.

Published

3 days ago

January 6, 2026

Harvey Vargas

AI safety experts warn rapid advancements could outstrip humanity’s ability to manage risks, threatening jobs and global stability.

A leading AI safety researcher has raised the alarm over the rapid advancement of artificial intelligence, warning that technology may soon outpace humanity’s ability to implement effective safeguards. British scientists say the world might not have enough time to prepare for the safety risks posed by cutting-edge AI systems.

AI capabilities are reportedly advancing exponentially, with performance in some areas doubling every eight months. Researchers predict that within just five years, machines could outperform humans in most economically valuable tasks, raising concerns about the stability of jobs, the economy, and national security.

Experts are calling for urgent, increased research into AI behaviour and control mechanisms. Without stronger oversight and safety measures, they warn that advanced AI could become difficult—or even impossible—to manage, potentially creating serious global risks.

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#ArtificialIntelligence #AISafety #FutureTech #AIResearch #TechRisks #Automation #AIWarning #TickerNews