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Instagram Reels can now be twice as long

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You’ll now be able to post longer videos to Instagram Reels

Instagram Reels can now be up to one minute long, double the previous 30-second time limit.

The social media platform debuted Reels with a 15-second time cap then quickly doubled it just a month later.

Reels is now nearly a year old and has gained popularity across the entire Insta user base.

TikTok recently expanded its limit to three minutes for all creators, so it’s probably a matter of time before Instagram nudges its cap even further.

Until recently, TikTok also capped videos at 60 seconds long, and it’s with that time constraint that the platform really blew up. So it’s probably wise that Instagram is expanding its short video limit to give creators a little more space to work with.

TikTok’s longer limits were better for cooking videos, storytelling, and plenty more, and they still maintained the app’s quick-flipping pace of programming.

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Experts reveal AI’s impact on the retail experience in Australia

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AI has become a game-changer for marketers and retailers in Australia, with many consumers reacting positively to AI integration in the retail environment.

 

Retailers are using AI to optimise inventory, personalise shopping, and improve customer service through advanced chatbots.

Shoppers now enjoy personalised recommendations and seamless online shopping experiences.

Predictions suggest more personalised experiences and smarter shopping platforms within the next 12 months.

Will Wilson, RVP of Sales APJ at SAP Emarsys joins to share his insights into how AI is streamlining success on a large scale.

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‘Rust’ will premiere at the Polish film festival, three years after fatal incident

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The controversial film ‘Rust’, plagued by tragedy since 2021’s fatal on-set shooting involving Alec Baldwin, is finally set to premiere in Europe.

The movie faced extensive delays and legal challenges following the tragic incident that resulted in the death of cinematographer Halyna Hutchins.

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Experts urge automation adoption key in transforming the fight against cybersecurity threats

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Why outdated patching methods leave companies vulnerable and how AI can fix it

Automation is crucial in reducing cybersecurity vulnerabilities, says Vivek Bhandari, VP of Product Marketing at Tanium. Poor patching methods create a backlog of security issues, or “vulnerability debt,” which can leave organisations exposed.

Bhandari urges companies to modernise their processes and use AI and automation to quickly identify and fix vulnerabilities. This proactive approach can significantly reduce risk and keep systems secure. #tickernow

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