Instagram pilots exclusive verified-only feed

As each social media platform continues its bid for our attention, Instagram looks to bring an enhanced user experience.

The team is currently testing a new feature that offers a verified-only feed. This development aims to provide an elevated content experience for verified accounts and celebrities, while also tackling concerns about the authenticity and reliability of the platform.

This trial feature, initially rolled out to a select group of users, ensures that content from verified accounts appears exclusively in a designated feed, separate from the traditional feed. The rationale behind this move is to offer a safer, more dependable platform where users can engage with authentic, verified content without the interference of unverified or less credible sources.

Instagram’s decision to experiment with this concept stems from the growing concerns regarding misinformation, fake news, and fraudulent accounts that have plagued the social media landscape. By giving verified users a dedicated space to share their content, Instagram aims to bolster trust and transparency, as well as offer these accounts greater visibility.

The newly introduced Meta Verified toggle will now be accessible as an option under both the “Following” and “Favourites” sections when you tap on the Instagram logo at the top of the app.

This increased visibility of the toggle could potentially enhance the appeal of subscribing to Meta Verified, priced at $11.99 on the web or $14.99 in the app, as it offers individuals a fresh method to increase their visibility within an Instagram feed. It’s worth noting, however, the scale of the test has not been specified or who the groups are that may have access to it. Nevertheless, he did encourage users to express their interest in using this feature.