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IKEA to expand nationwide in U.S. with 17 new stores

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The strategy is to win over cash-strapped U.S. consumers – still struggling with inflationary prices – as they seek more affordable products.

Swedish furniture giant IKEA will spend $2.2 billion to expand nationwide – marking its biggest investment ever in a single country.

Parent company Ingka Group said it will open 17 new stores in the U.S. over the next three years and upgrade existing locations.

The strategy is to win over cash-strapped U.S. consumers – still struggling with inflationary prices – as they seek more affordable products.

And in the process – steal market share from big box rivals and online retailers amid a slowing U.S. economy.

As consumers spend less, Walmart and online furniture retailer Wayfair are cutting jobs and shutting stores, creating an opportunity for IKEA to pick up cheaper store and warehouse space.

The retailer – which opened its first U.S. store in 1985, near Philadelphia – said specific locations had not yet been decided, but that it sees untapped opportunities in the South.

The company had previously announced new store openings in San Francisco and Arlington, Virginia.

The U.S. is IKEA’s second-biggest market by sales after Germany, the company said, adding that its U.S. expansion will create 2,000 jobs.

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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