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How will Loyalty programs thrive in the post-cookies era?

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The removal of cookies from Google and other platforms in 2024 is setting the stage for loyalty programs to be the new customer tracking tool.

In the wake of the removal of cookies from major platforms like Google in 2024, businesses are scrambling to find alternative methods to track and engage with customers online.

Loyalty programs have emerged as the new go-to tool for brands, offering a personalised and effective way to connect with consumers in the absence of traditional tracking mechanisms.

These new programs are undergoing a significant technological revolution, with retailers leveraging these programs to not only replace the functionalities of cookies but also to enhance their engagement capabilities in the ever-evolving digital marketplace.

Loyalty programs offer a personalised experience, allowing retailers to gather valuable data and tailor their marketing strategies based on individual customer preferences.

While these programs offer a promising alternative to cookies, a critical issue arises with low customer engagement. Up to 80% of customers fail to utilise their loyalty cards, both online and in-store.

Jodie Wilson, co-founder and Director from Elevate Loyalty, shares her key insights into the field of loyalty programs.

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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Boeing face delivery delays following guilty criminal charge plea

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Boeing’s deliveries are down after months of controversy, is it because they can’t make the planes, or because airlines right now don’t want them?

Boeing has agreed to plead guilty to a charge of conspiracy to defraud the United States in connection with the investigation into two fatal crashes involving its 737 MAX aircraft.

Boeing reported a significant 27% decrease in deliveries for June compared to the same month last year, possibly attributing the decrease to the companies ongoing controversies.

Aviation expert Geoffrey Thomas joins to discuss. #featured

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