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How polarized are cable news networks?



A new study by the University of Pennsylvania collected data which concludes that cable networks like Fox, CNN and MSNBC have shifted to the right or the left of the political spectrum, especially in their primetime programming

In an age of smartphones, it may come as a surprise to you

But most Americans consume their news on TV

With the average household tuning in more than nine hours a week.

The study found that CNN, Fox and MSNBC became more polarized particularly following the 2016 election. With Fox moving to the right and MSNBC and CNN moving to the left. 

One of the methods of measurement in the study, was observing the majority of guests on the channel. For example if a network continually brought in conservative guests, then it was conservative leaning. This is called the ‘visibility bias.’

The researchers watched thousands of hours of interviews broadcasted over ten years

Let’s look at what the report says about Prime-time shows

It says “Anderson Cooper 360” on CNN and “The Rachel Maddow Show” on MSNBC leaned more liberal

And Similarly, “Tucker Carlson Tonight” on Fox news leans more towards the right- more so than other Fox programming

It’s also important to note another study published recently said that Americans who receive their news form TV are less likely to move away from their political leanings and hence from the tv networks they generally watch – compared to those who consume their news online.

But with a trend of less and less people turning to their televisions, and people’s news consumption habits changing -it remains to be seen whether the polarization between networks will only grow wider. 

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Adidas faces potential $320M Yeezy shoe write-off post-Kanye split



Adidas is contemplating a significant financial blow as it considers writing off $320 million worth of Yeezy shoes following its separation from music and fashion icon Kanye West.

The sportswear giant’s decision to sever ties with West’s Yeezy brand has left a mountain of unsold merchandise, threatening to dent the company’s balance sheet.

The partnership between Adidas and Kanye West, which began in 2013, had been immensely successful, with Yeezy shoes becoming a highly sought-after fashion statement.

However, recent controversies and disagreements between West and Adidas prompted the sportswear company to distance itself from the celebrity designer.

The massive inventory of Yeezy shoes now presents a dilemma for Adidas, as it grapples with finding a solution to deal with the surplus stock. A $320 million write-off could significantly impact the company’s financial performance in the short term.

Adidas is currently exploring various options, including discounting, donating, or repurposing the unsold inventory to mitigate the financial hit.

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Warner Bros discovery warns of Hollywood’s ‘real risk’ post-strikes’



Warner Bros Discovery, has issued a stark warning regarding the ‘real risk’ that Hollywood faces in the aftermath of the recent strikes that have taken a considerable toll on the industry’s financial health.

The strikes, which disrupted film and television production for several weeks, resulted in substantial financial losses for studios, production companies, and countless industry professionals.

Warner Bros Discovery emphasised the necessity for a resilient and adaptable approach to navigate the ongoing challenges and uncertainties facing the film and television sector.

The conglomerate stressed the importance of implementing measures to mitigate such risks in the future, which include fostering better labour relations and contingency planning to safeguard against potential disruptions.

The message underlined the need for the industry to adapt to the evolving landscape of content creation and distribution, particularly in the digital era.

This warning from Warner Bros Discovery highlights the need for the entertainment industry to recognise the ever-changing dynamics and economic challenges, and the importance of preparedness to maintain its prominent position in the global market.

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MrBeast’s monumental 100 African wells sparks controversy



Philanthropic YouTuber MrBeast, known for his outlandish and extravagant charity stunts, recently financed the construction of 100 wells in Africa, providing clean drinking water to thousands of people.


While the philanthropic gesture is commendable on the surface, it has ignited a wave of controversy and criticism from various quarters.

Critics argue that MrBeast’s approach, although well-intentioned, might not be the most sustainable solution to Africa’s water crisis.

They question the long-term viability of these wells, raising concerns about maintenance and local ownership. Some have even labelled it as a publicity stunt, arguing that it merely scratches the surface of a much deeper issue.

On the other hand, MrBeast’s supporters laud his efforts in raising awareness and mobilising his enormous following to contribute to a worthy cause. They argue that any effort to alleviate the water crisis is a step in the right direction.

In the end, whether MrBeast’s 100 wells in Africa are a game-changing philanthropic success or a mere spectacle remains a subject of intense social debate.


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